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Company Profile

DineEquity Inc in Consumer Foodservice

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on DineEquity Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of DineEquity Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of DineEquity Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of DineEquity Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT: DineEquity Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Operating structure

  • Strategic Evaluation

Competitive Positioning

Mixed performance

  • Competitive Positioning

Fast food strongly represented among global top 10 CFS players

  • Competitive Positioning

Independents a major force in full-service r estaurants

  • Competitive Positioning

Applebee’s among the weaker performers

  • Competitive Positioning

Competition from fast casual

  • Competitive Positioning

Market Assessment

Recovery for full-service restaurants in 2010

  • Market Assessment

Asian demand remains decisive

  • Market Assessment

Casual dining chains will need to look abroad for growth

  • Market Assessment

Category and Geographic Opportunities

International growth opportunities

  • Category and Geographic Opportunities

Strong growth to be had in multiple international markets

  • Category and Geographic Opportunities

Degree of geographic diversification varies among FSR players

  • Category and Geographic Opportunities

China and India should not be ignored

  • Category and Geographic Opportunities

Latin America a target region

  • Category and Geographic Opportunities

Middle East expansion

  • Category and Geographic Opportunities

Share gains vital in the US

  • Category and Geographic Opportunities

Brand Strategy

DineEquity: International presence but 95% of outlets in the US

  • Brand Strategy

Emphasising everyday value key part of company’s brand strategy

  • Brand Strategy

IHOP/Applebee’s growth strategy

  • Brand Strategy

IHOP/Applebee’s NPD

  • Brand Strategy

Recommendations

Key recommendations

  • Recommendations

Samples

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