You are here: HomeSolutionsIndustriesConsumer Foodservice
print my pages

Company Profile

DineEquity Inc in Consumer Foodservice

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on DineEquity Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of DineEquity Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of DineEquity Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of DineEquity Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: DineEquity Inc

Key strategic objectives and challenges

Operating structure

Competitive Positioning

Mixed performance

Fast food strongly represented among global top 10 CFS players

Independents a major force in full-service r estaurants

Applebee’s among the weaker performers

Competition from fast casual

Market Assessment

Recovery for full-service restaurants in 2010

Asian demand remains decisive

Casual dining chains will need to look abroad for growth

Category and Geographic Opportunities

International growth opportunities

Strong growth to be had in multiple international markets

Degree of geographic diversification varies among FSR players

China and India should not be ignored

Latin America a target region

Middle East expansion

Share gains vital in the US

Brand Strategy

DineEquity: International presence but 95% of outlets in the US

Emphasising everyday value key part of company’s brand strategy

IHOP/Applebee’s growth strategy

IHOP/Applebee’s NPD

Recommendations

Key recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!