32 pages, Mar 2012
US$570Added to Cart
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As other US full-service restaurant operators, DineEquity was negatively impacted by the economic downturn. Continued high consumer cautiousness, coupled with the highly mature and increasingly saturated nature of US casual dining, make a return to sustained positive growth a challenging task. DineEquity is confident that it can position itself for sustained growth through a focus on “differentiated value”, continuous menu innovation, strong advertising support and operational improvements.
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