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Direct Selling

Euromonitor International publishes the world's most comprehensive market research on the direct selling industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information

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Country Report

Direct Selling in Nigeria

Jan 2018

The increasing numbers of the urban population using social media networks such as Facebook and Twitter is expected to boost sales growth of the direct selling channel as potential customers can be reached in an easier and faster manner for marketing...

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Country Report

Direct Selling in Poland

Jan 2018

Direct selling registered moderate current value growth in 2017, driven by the performance of the largest category, beauty and personal care. Despite the development of online sales, many Polish consumers still value personal service and this feature...

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Country Report

Direct Selling in Portugal

Jan 2018

In Portugal, women working part-time dominate the direct selling workforce. However, this situation is changing as the industry is increasingly attracting younger people looking for greater flexibility and independence. According to the industry ...

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Country Report

Direct Selling in Azerbaijan

Jan 2018

In 2017, the macroeconomic situation in Azerbaijan began to recover with the development of tourism and the relative stability of the local currency. Despite this, reduced disposable incomes after two currency devaluations resulted in a change in ...

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Country Report

Direct Selling in Malaysia

Jan 2018

Over the forecast period, direct selling value growth is expected to be modest in CAGR terms due to weak consumer sentiment in the wake of the introduction of a goods and services tax in May 2015....

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Country Report

Direct Selling in Finland

Jan 2018

Increased unemployment is often seen as a factor which could drive the growth of a denser network of direct selling agents, eager to earn extra income from direct selling, albeit it often small sums. However, the social welfare system in Finland ...

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Country Report

Direct Selling in France

Jan 2018

With the improvement of the French economy and the expected slight decline of unemployment, it is unclear if the better fate of direct selling will continue in the short term. Indeed, overall sales in direct selling are paradoxically less linked to ...

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Country Report

Direct Selling in Germany

Jan 2018

Despite the growing presence of internet retailing, direct selling is expected to remain competitive and continue to grow. Sales will continue to be driven by consumers’ appreciation of the individual attention provided by direct selling consultants....

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Country Report

Direct Selling in Greece

Jan 2018

Direct selling is traditionally linked to offer-based marketing, yet its limited product range (with very few companies operating in Greece), and the fact that it demands greater involvement (consumers must decide in advance they want to buy ...

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Country Report

Direct Selling in Norway

Jan 2018

Direct selling continued to perform well in Norway in 2017. Though the growth was slightly behind the current value CAGR recorded over the review period the channel is clearly healthy. Direct selling’s robust performance is a continuation of trends ...

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Country Report

Direct Selling in Hungary

Jan 2018

There are no new product concepts to challenge the current status quo within the product categories in direct selling. The strength and vitality of certain categories will depend on product portfolio development by leading direct sellers, and how ...

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Country Report

Direct Selling in Chile

Jan 2018

Direct selling in Chile continues to show signs of positive growth due to the reduced growth rate of the Chilean economy. During 2017, unemployment reached 7%, although it must be taken into account that jobs were strengthened by self-employment ...

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Country Report

Direct Selling in China

Jan 2018

Direct selling registered a deceleration in current value growth in 2017, and this is expected to continue in the forecast period. The emergence and rapid growth of e-commerce was a key factor which greatly impacted the whole direct selling channel ...

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Country Report

Direct Selling in the Czech Republic

Jan 2018

A key trend in 2017 was the growth in popularity of so-called wellness products. Consumer groups which drive the demand for healthier and ecological products among store-based retailers, also actively purchase through direct selling, helping the ...

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Country Report

Direct Selling in Mexico

Jan 2018

Direct selling is the biggest channel within non-store retailing, representing more than three quarters of the overall non-store retailing sales, which also include sales from internet retailing, vending and homeshopping. Direct selling has a ...

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Country Report

Direct Selling in Bulgaria

Jan 2018

Over the forecast period, the revenue generated by direct selling in Bulgaria is projected to grow at a moderate rate, with a weaker performance compared to the results from the review period. This will reflect the limited potential for further ...

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Country Report

Direct Selling in Belgium

Jan 2018

Despite increasing competition from internet retailing, direct selling recorded positive current value growth in 2017 as consumers continued to appreciate the conviviality of home parties. Interestingly, while prices are slightly higher in this ...

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Country Report

Direct Selling in Austria

Jan 2018

Direct selling continued to outperform both store-based retailing and overall retailing in terms of value growth in Austria in 2017 and is expected to continue doing so over the forecast period. Direct selling has a long history in Austria and is ...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Country Report

Direct Selling in South Africa

Apr 2017

In the midst of various socioeconomic challenges such as the volatility of the South African rand, depressed consumer confidence, rising energy costs and climbing unemployment rates, many locals have turned to direct selling to supplement their ...

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