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Country Report

Direct Selling in Venezuela

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • Problems to launch products on a frequent basis continued in 2012. Players have to wait for many months to receive approval when trying to introduce new products. Access to foreign exchange for imports is also very difficult under the current control system. As a result, product shortages were frequent and new products were few. Categories where innovation is a key factor to drive sales such as beauty products and dietary supplements, suffered low dynamism over the review period.

COMPETITIVE LANDSCAPE

  • Avon continued its leading position in direct selling partly due to its widest product range. The company distributes two different catalogues, one focused on beauty and personal care and another named Moda & Casa (Fashion and Home). Both provided Avon with a 38% value share in 2012. Avon has a long-established brand among Venezuelans, especially women, due to a 60-year presence. The player has the largest network with approximately 200,000 distributors.

PROSPECTS

  • Direct selling has positive potential growth due to a preference for this channel among low-income consumers. Convenient features provided by direct sellers are key factors behind this preference. Strong social culture supports the use of catalogues among circles of friends, colleagues and relatives. Consumers find it easy to select products at home or workplaces and pay for them some weeks later. It is common to see one person distributing several direct selling brands which allows consumers to compare products and prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Venezuela?
  • How important is direct selling in Venezuela?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Channel: Value 2007-2012
  • Table 2 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 3 Direct Selling Company Shares: % Value 2008-2012
  • Table 4 Direct Selling Brand Shares: % Value 2009-2012
  • Table 5 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 6 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Direct Selling in Venezuela - Company Profiles

Avon Cosmetics de Venezuela CA in Retailing (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics de Venezuela CA: Key Facts
  • Summary 2 Avon Cosmetics de Venezuela CA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Avon Cosmetics de Venezuela CA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosmetics de Venezuela CA: Competitive Position 2012

Retailing in Venezuela - Industry Context

EXECUTIVE SUMMARY

Positive growth under a context of low dynamism in retailing

Venezuelan government expands regulations and controls

Growth favours grocery over non-grocery retailing

State-owned chains lose share against private chains

Retailing sales will record positive value due to economic growth

KEY TRENDS AND DEVELOPMENTS

Positive economic growth supports retailing value

New controls make the regulatory framework even more complex

Internet retailing remains small despite the improved technological context

Private label still underdeveloped with few retailers as active players

Deficient public services pose difficulties to retailers

Shopping centre trend still in force in the Venezuelan retailing landscape

MARKET INDICATORS

  • Table 7 Employment in Retailing 2007-2012

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2007-2012
  • Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 21 Retailing Company Shares: % Value 2008-2012
  • Table 22 Retailing Brand Shares: % Value 2009-2012
  • Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 26 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

  • Table 43 Cash and Carry: Sales Value 2007-2012
  • Table 44 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
  • Table 45 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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