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Direct Selling

Euromonitor International publishes the world's most comprehensive market research on the direct selling industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information

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Country Report

Direct Selling in South Africa

Apr 2017

In the midst of various socioeconomic challenges such as the volatility of the South African rand, depressed consumer confidence, rising energy costs and climbing unemployment rates, many locals have turned to direct selling to supplement their ...

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Country Report

Direct Selling in the US

Mar 2017

Despite aggressive competition from internet retailing, direct selling posted moderate growth in 2016. The main reason behind its resilient performance is that some consumers still prefer to try products before purchasing. In addition, companies ...

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Country Report

Direct Selling in Canada

Feb 2017

In 2016, direct selling saw a negligible decline in current value terms, with sales standing at CAD1.1 billion. Whilst still significant in size, direct selling continued to face difficulties, as consumer preferences shifted and as store-based ...

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Country Report

Direct Selling in India

Feb 2017

Direct selling grew by 11% in current value terms in 2016 and much of this growth was driven by rising sales of beauty and personal care products, the category which remained the biggest contributor to sales in the channel at the end of the review ...

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Strategy Briefing

2017 Retailing Top Trends in Latin America

Feb 2017

This global briefing details the top trends affecting retail in Latin America in 2017, exploring how consumers are responding to changing economic conditions, the evolving role and structure of traditional channels, the continued development of ...

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Country Report

Direct Selling in Singapore

Feb 2017

As was evident in the shrinking revenues of the major players in the channel in 2016, direct selling in Singapore is becoming increasingly mature and competitive. The channel faces a genuine threat from other retail channels as well as changing ...

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Country Report

Direct Selling in Ukraine

Feb 2017

In 2016, direct selling, despite the prevailing economising trend, and low consumer purchasing power, demonstrated dynamic 19% current value growth to reach UAH8.6 billion in sales. A huge improvement on the review period value CAGR of 7% was due to ...

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Country Report

Direct Selling in Saudi Arabia

Feb 2017

Direct selling continues to come under intense pressure from other non-store retailing channels, which continues to hamper growth. Current value growth in the category reached 12% in 2016, and this was a slowdown from the current value CAGR of 14% ...

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Country Report

Direct Selling in the United Kingdom

Feb 2017

Many more established players are struggling in direct selling, facing growing competition from internet retailing and also often having a somewhat old-fashioned image. Avon, Herbalife and Oriflame notably all saw current value sales decline in 2016 ...

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Country Report

Direct Selling in the Czech Republic

Feb 2017

Direct selling stagnated in current value terms in 2016, driven by the performance of consumer healthcare and other direct selling. The strengthening purchasing power of Czech households, combined with competition from growth in internet retailing, ...

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Country Report

Direct Selling in Egypt

Jan 2017

In recent years, major direct selling companies such as Oriflame and Avon have expanded their operations in Egypt through the establishment of internet retailing operations in order to boost their sales and profits....

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Country Report

Direct Selling in Thailand

Jan 2017

In 2016 direct selling saw slow growth due to the slowdown in the economy. Most direct selling customers are low- and middle-income consumers who were affected by the slow economic growth and impacted by the decline in agricultural prices. On the ...

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Country Report

Direct Selling in Slovakia

Jan 2017

The consumer trend of healthy lifestyle has begun having an influence on direct selling in Slovakia. Healthy products are becoming more popular among consumers and, in response, direct selling companies are adjusting their product ranges. The rising ...

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Country Report

Direct Selling in Vietnam

Jan 2017

The Prime Minister of Vietnam recently took steps to curb the potential for illegal financial services and unlawfully methods of raising money to have a negative impact on the population of the country and this involved stricter punishments for ...

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Country Report

Direct Selling in Romania

Jan 2017

The evolution of direct selling in 2016, but also during the review period, was the result of the intense activity of Avon and Oriflame, which are perceived by consumers as synonymous with direct selling, and which together accounted for a 63% value ...

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Country Report

Direct Selling in Japan

Jan 2017

Direct selling continues to suffer from a negative image among Japanese consumers, with many associating this channel with fraudulent activities and scams. Elderly consumers are notably viewed as being vulnerable to fraud in this area. Cases were ...

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Country Report

Direct Selling in the United Arab Emirates

Jan 2017

Direct selling posted current value growth of 5% in 2016, with sales reaching AED543 million. Direct selling accounts for only a marginal share of overall retailing. Direct selling in the United Arab Emirates was still in its infancy but picked up ...

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Country Report

Direct Selling in the Philippines

Jan 2017

Direct selling continued to grow in 2016, albeit more slowly than in the previous year, as players introduced new products and expanded their customer reach. Herbalife introduced an additional flavour to its beverage products to accommodate local ...

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Country Report

Direct Selling in South Korea

Jan 2017

Major companies such as Amway Korea Co Ltd, Atomy Co Ltd and Nu Skin Korea Ltd have successfully increased their direct selling value shares in South Korea. As they have strong distribution channels and marketing and sales personnel, which are tied ...

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Country Report

Direct Selling in Taiwan

Jan 2017

Direct selling continued to maintain healthy growth in 2016, with value sales increasing by 3% throughout the year, despite being already well developed in Taiwan. Economic factors have had a minimal impact on overall performance. The current ...

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