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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Strategy Briefing

Internet vs Store-based Shopping: The Global Move Towards Omnichannel Retailing

As consumers continue to blend their off-line and on-line activities, from “showrooming” and retail apps to sofa shopping and click-and-collect, the lines between internet retailing, e-commerce and physical retailing are becoming increasingly ...

Aug 2014 | US$1,200 | Add to cart | View details

Country Report

Direct Selling in Israel

In recent years some direct selling retailers opened outlets in central locations with the purpose of strengthening awareness and attracting attention from a potential audience, introducing products and offering a complete shopping experience. For ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Vietnam

When direct selling businesses started in Vietnam, many people had a negative perception about them due to the notorious cases of cheating that gave direct selling a poor name as a whole. In 2013, businesses like this continued to exist, although the...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Hong Kong, China

Direct selling registered slower current value growth in 2013 than in 2012, although the performance remained satisfactory. Word-of-mouth recommendations remained key in supporting the performance of direct selling, as the majority of consumers still...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Thailand

Healthy value growth continued in direct selling in Thailand in 2013, thanks to strong brand reputation and an aggressive advertising strategy, appointing famous actresses and actors as brand ambassadors. Key direct selling brands presented products ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Spain

In 2013 direct selling increased by 4% in current value terms. Compared with the review period CAGR of 3% this was a better performance. The prolonged economic recession, the high level of unemployment, lower disposable incomes and uncertainty in the...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in South Korea

Direct selling recorded current value growth of 3% in 2013, but this was weaker growth than in the previous year. Food and drink direct selling continued to lead with 9% current value growth, while beauty and personal care direct selling recorded a ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Russia

Direct selling became increasingly attractive to Russian consumers over the course of 2013. There were numerous drivers behind this positive change, the first of which was the growing knowledge and understanding of the products and brands offered ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Taiwan

Direct selling is very well developed in Taiwan. Leading players have strong branding and wide product portfolios. In 2013, these companies focused on physical stores for product exposure and to expand their networking capacity into high street ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Italy

Direct selling is facing growth despite the difficult economic downturn in the country. This is the result of a combination of two factors: all major companies have been investing in developing a more higher end product range in order to justify a ...

Jun 2014 | US$900 | Add to cart | View details
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