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Direct Selling

Euromonitor International publishes the world's most comprehensive market research on the direct selling industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information

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Country Report

Direct Selling in Argentina

Dec 2016

The main trend affecting direct selling in Argentina is the strong growth being seen in sales of all consumer goods through internet retailing. In addition to the wider variety of products available online, consumers are becoming more accustomed to ...

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Strategy Briefing

How to Survive in an Omnichannel World: Best Practices for Omnichannel Retailing

Oct 2016

The global retail landscape is quickly evolving in the midst of the rise of omnichannel retailing. As retailers seek to integrate and align various channels to provide shoppers with a seamless shopping experience, omnichannel retailing is at ...

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Strategy Briefing

Direct Selling and the Importance of Communities in the Internet Age

Jul 2016

Direct selling’s greatest strength is its ability to tap into the power of communities. These communities are, however, changing especially with regards to the way the internet is altering how everyone communicates. The most successful direct sellers...

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Country Report

Direct Selling in Brazil

Apr 2016

Beauty and personal care direct selling dominates overall sales in this channel and saw the largest absolute growth in current value sales in 2015 over the previous year. However, this was not due to growing demand but was instead due to the ...

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Strategy Briefing

The Quest for Value in Developed Markets and Market Impact

Apr 2016

Post-recession, developed market shoppers are savvier and better informed than ever before. The emphasis has shifted from the lowest prices to the best value for money, while bargain-seeking is no longer a stigma and has even achieved a degree of ...

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Country Report

Direct Selling in Japan

Apr 2016

Direct selling in Japan has faced continuous decline since 2001. Value sales dropped from ¥2,473 billion in 2001 to ¥1,540 in 2015. The fall was due to several factors....

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Country Report

Direct Selling in Egypt

Mar 2016

Major players such as Avon have expanded their operations through establishing internet operations in order to drive sales and profits further....

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Country Report

Direct Selling in the Netherlands

Mar 2016

Direct selling recorded -1% current value growth during 2015. This was a turnaround from the 1% current value growth recorded in the category during 2014 and was also an inferior performance to the marginally negative current value CAGR registered ...

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Country Report

Direct Selling in the United Arab Emirates

Mar 2016

Direct selling experienced record current value growth of 17% in 2015 with sales reaching AED544 million. Nevertheless, direct selling accounted for a marginal share of overall retailing value sales....

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Country Report

Direct Selling in South Africa

Mar 2016

Direct selling in South Africa recorded positive growth in 2015, with current value sales rising by 9% to reach R10.0 billion. Much of this growth can be attributed to the fact that the channel offers attractive products at competitive prices. In ...

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Country Report

Direct Selling in Mexico

Feb 2016

In 2015, direct selling posted current value growth of 4%, a performance largely in line with that of the previous year. One factor preventing the stronger growth of the channel was the aggressive strategies of store-based retailers, which are posing...

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Country Report

Direct Selling in Saudi Arabia

Feb 2016

Direct selling is coming under intense pressure from other non-store retailers, which is hampering its growth. Current value growth reached 12% in 2015, compared with the CAGR of 15% observed during the review period. Also, the strong growth of ...

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Country Report

Direct Selling in Sweden

Feb 2016

Direct selling, similar to homeshopping, continues to suffer from the rapid and gradually rising popularity of internet retailing. Swedish consumers are living exceedingly hectic lifestyles, putting a rising emphasis on convenient shopping ...

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Country Report

Direct Selling in Belgium

Feb 2016

Despite the competition it faces from the internet retailing, direct selling managed to record positive current value growth in 2015, thanks mainly to its intimacy and conviviality. Homewares and home furnishing and personal accessories and eyewear ...

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Country Report

Direct Selling in Uruguay

Feb 2016

Nuvó Cosméticos SA enjoys a constant presence in the media thanks to articles related to its Chain of Confidence and Social Responsibility programmes. Its partnerships with Mujeres Emprendedoras to work with young teenage girls aged between 12 and 15...

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Country Report

Direct Selling in Portugal

Jan 2016

Besides proximity, Portuguese consumers value personal service and this feature enabled the direct selling channel to historically present an interesting performance. Nonetheless, if product categories in which direct selling has a high level of ...

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Country Report

Direct Selling in Turkey

Jan 2016

Turkey has a strong direct selling environment, with around 863,000 direct selling agents working within the channel in 2014. Additionally, the high numbers of housewives in the country mean that there is a massive core consumer segment for direct ...

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Country Report

Direct Selling in Slovakia

Jan 2016

Current value sales of direct selling stagnated in 2015, being driven by the performance of beauty and personal care. Strengthening purchasing power of Slovak households combined with competition from internet retailing led to the stagnation of ...

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Country Report

Direct Selling in Thailand

Jan 2016

Strong brand players continue to perform well whereas smaller players are gradually withdrawing from the category. The direct selling industry in 2015 has seen better prospects compared with 2014. Consumers have more confidence in spending and direct...

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Country Report

Direct Selling in Bolivia

Jan 2016

Consumers’ increasing concern about their physical appearance had the greatest impact on the channel in 2015. Consumers can afford the channel’s products because of improved purchasing power....

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