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Strategy Briefing

Internet vs Store-based Shopping: The Global Move Towards Omnichannel Retailing

As consumers continue to blend their offline and online activities – from “showrooming” and retail apps to sofa shopping and click-and-collect – the lines between e-commerce and physical retailing are becoming increasingly blurred. As a result, big ...

Aug 2014 | US$2,600 | Add to cart | View details

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