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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Country Report

Direct Selling in Italy

Direct selling is facing growth despite the difficult economic downturn in the country. This is the result of a combination of two factors: all major companies have been investing in developing a more higher end product range in order to justify a ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Greece

The financial crisis, which began in 2009, remained an obstacle to the performance of direct selling. Greek consumers reduced their expenditure, witnessing their income being reduced and taxes at higher levels than ever. Direct selling, however, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in France

Direct selling continues to benefit from its unique business model and the fact that most direct sellers are also manufacturers of their own products which gives them a strong competitive advantage. The channel is also seeing growing exposure in the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in New Zealand

Direct sellers continued to feel pressure from the growing popularity of internet retailing in New Zealand, with several companies launching online platforms to capitalise on this trend. In fact, leading direct seller, Avon Cosmetics, undertook ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Portugal

Direct selling was affected by the economic downturn in Portugal, both positively and negatively. Whilst the Portuguese customer base experienced a strong decrease in disposable incomes, with people being forced to postpone purchases of non-essential...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Austria

Unlike homeshopping, direct selling remained rather unaffected by the ongoing boom in internet retailing in Austria towards the end of the review period. The reason for this is that retail distribution via direct selling includes high levels of ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Bulgaria

In 2013, sales in the direct selling channel increased at a slower pace compared to the prior year. The reasons for the relatively soft performance of the channel in 2013were the stagnating economy and the worsening political crisis. This combination...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Switzerland

In 2013 direct selling appeared to show a certain level of resilience to internet retailing, which has been growing rapidly in Switzerland. The direct selling channel benefits from direct contact with consumers, as well as organised sales events. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Australia

Direct selling grew marginally in 2013 to be valued at A$1.4 billion. Growth remains muted as leading players such as Avon struggle to create a strong value proposition to consumers. Direct sellers rely on a network of representatives to fuel value ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in the Netherlands

Despite the heavy competition from Internet retailing, direct selling managed to limit the loss of sales value in 2013 to -1% in current terms, which considering the high levels of competition could have been a lot worse. Many categories within ...

Jun 2014 | US$900 | Add to cart | View details
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