Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

What is the market size of direct selling?
Who are the leading retailers in direct selling?
How important is direct selling?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Filter Results

Total: (54)

Country Report

Direct Selling in Norway

Companies’ marketing communication strategies have been developing at a rapid pace mainly because of the growing consumer interest and understanding of brands and their desire to learn more about the products that they buy. This trend has benefited ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Finland

Direct selling grew by 2% in current value terms in 2012 to reach sales of €151 million. This growth stemmed from higher prices as well as increased marketing efforts to boost sales. In addition, direct selling appeared to show a certain level of ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Spain

Spain’s prolonged economic downturn and the high unemployment rates that have resulted have made a part-time career as a direct selling agent more appealing to the increasing numbers of unemployed and underemployed Spaniards. Working as a direct ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Denmark

Direct selling experienced a continued decline in 2012. The channel was severely affected by the economic crisis, as Danes cut their spending on non-basic, “nice to have” goods. The channel also faced increasing competition from internet and ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Mexico

Direct selling greatly benefits from weak job creation and an unstable economic environment. Typically, people working in direct selling are those in precarious employment, who often see direct selling as a solution to unemployment or/and ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Poland

Beauty and personal care products remain the most popular category within direct selling in Poland. The main factor fuelling sales in the environment is the well-established position of Avon Cosmetics Polska Sp zoo and Oriflame Poland Sp zoo, both ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Direct Selling in China

Direct selling represented only 1% of total retailing value in China in 2012, the third smallest among all channel, only bigger than vending and homeshopping in value terms. The government’s determination to standardise the direct selling market by ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Venezuela

Problems to launch products on a frequent basis continued in 2012. Players have to wait for many months to receive approval when trying to introduce new products. Access to foreign exchange for imports is also very difficult under the current control...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Portugal

Despite the negative effects of the economic recession, direct selling in Portugal still faced an increase compared with 2010. This is due because companies such as Avon and Oriflame have a good network of sellers. These are essentially women who see...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Romania

Beauty and personal care direct selling accounted for around 90% of total direct selling value sales in 2011, making it the trendsetting category in this environment. Cosmetics and toiletries make up the vast majority of beauty and personal care ...

Aug 2012 | US$900| Add to cart | View details ›

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