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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Country Report

Direct Selling in Thailand

Direct selling in Thailand was very large with a large contribution of over 60% of total non-store retailing sales. There were two main direct selling platforms: MLM (multi-level marketing) and single-level marketing. The most popular products within...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in the Netherlands

Direct selling showed a lacklustre performance in 2012. Whilst positive value growth was maintained, the performance slowed down from 2011. Increasingly, direct selling is considered to be old-fashioned, compared to the growing popularity of online ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Romania

With RON670 million in value sales, beauty and personal care direct selling accounted for 72% of total direct selling value sales in Romania during 2012. This means that beauty and personal care direct selling remains the leading category in direct ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Australia

Direct selling grew by 4% in 2012, to be valued at A$1.5 billion. According to the Direct Sellers Association of Australia, these sales were generated by salespeople making 24 million sales visits to shoppers over the year. Growth is largely driven ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Hong Kong, China

Although the overall economy saw a slowdown in 2012, direct selling still saw stronger growth than in the previous year, at 49% in current value terms to reach sales of HK$6.1 billion. This was due to aggressive promotions and a push by sales ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Portugal

In 2012, unemployed people found in direct selling a good way to maintain their living standards. This is an established trend, with a long-established close correlation between rising unemployment and an increase in the direct selling workforce. ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Greece

High unemployment rates in Greece are driving many consumers to seek income opportunities as direct selling dealers. Recruitment rates rise particularly rapidly for housewives who want to increase the family income, students who cannot commit to a ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Turkey

In Turkey, sales of bottled water are mainly carried out by direct selling in 19-litre demijohns, driving growth in direct selling. In addition, beauty and personal care products are popular amongst women, as they have the opportunity to see the ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in the United Arab Emirates

Direct selling emerged as one of the winners following the economic crisis. As a number of people in the United Arab Emirates lost their jobs as a result of the economic downturn, various direct selling players used this to their advantage by ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Israel

One of the key developments of 2012 was the closing and moving of around 80% of Nu Skin Israel Inc’s operations abroad for unknown reasons. This caused considerable interest and speculation as Nu Skin Israel Inc was the leading company in the direct ...

Jul 2013 | US$900 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook