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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Country Report

Direct Selling in the Philippines

In 2013, the performance of direct selling in the Philippines continued to be boosted by increasing purchasing power. This translated not only into more families patronising direct selling as a source for their needs, but also into more stay-at-home ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Turkey

Direct selling registered solid growth in 2013 due to the ongoing popularity of the beauty and personal care products which are offered through direct selling. In addition, strong investment increased production and marketing initiatives by key ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Romania

Modern retailing increased the competition for direct selling as modern specialist retailers gained in share. Given the growth in consumers’ preference for modern retailing, direct selling is facing stronger resistance from consumers who prefer ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Canada

While direct selling continues to account for a significant portion of Canadian retail, and non-store retail in particular, the overall category saw only modest increase in 2013, rising by 2% in current value and achieving sales of C$1.2 billion. The...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Germany

Increasing digitalisation is changing consumer behaviour. Social networking has become a mass phenomenon as consumers exchange experiences and provide recommendations about products and companies over the internet. Hence, online product reviews are ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Egypt

Egyptian consumers were hit hard by the devaluation of the Egyptian currency and rising inflation. Unemployment rates also rose to an all-time high of 13% in 2013. Therefore consumers were forced to make cutbacks to unnecessary expenditure. Since the...

May 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Brazil

Direct selling is a channel that performs well at times of high unemployment as it tends to become the primary source of income of many families or a second job to complement household income. With low unemployment rates in Brazil, the sales force ...

May 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in the US

Health and wellness products continued to drive growth in 2013 and showed no signs of slowing down. Health and wellness products do not fit neatly into one category; instead they are a combination of consumer health and food and drink products. The...

May 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Venezuela

Venezuelans are used to purchasing a variety of products through direct selling. The long presence of companies, such as Avon, and the high penetration of distribution networks make direct selling an accessible and reliable channel. Indeed, ...

May 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Denmark

Despite growth in 2013, direct selling remains a marginal category in Denmark. Sales per capita stand at €11, well below the Western European average of €24. The small size of direct selling in Denmark reflects how Danish consumers tend to be highly ...

May 2014 | US$900 | Add to cart | View details
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