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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Country Report

Direct Selling in South Korea

Direct selling in South Korea increased in value by less than 5% during 2012, rising to Won6.6 trillion. In South Korea, direct selling is generally divided into two separate formats. One format involves companies hiring agents as contract employees ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Vietnam

When direct selling was first introduced in Vietnam, a number of operators turned out to be unscrupulous. As a result, consumers remain sceptical about direct selling due to their initial bad impression. They are thus more cautious when purchasing ...

Jun 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in France

In 2012, direct selling continued to grow in France, up by 3% in current value terms. This success is explained by the increasing offer as well as the growing number of salespeople operating in that channel. According to INSEE, the French Institute ...

Jun 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Russia

Direct sales became more attractive to the Russian customer in 2012. Main reasons for positive feedback were lower prices of a product compared to the product on the shelves, wide range and more information about direct sales from reliable sources ...

Jun 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Egypt

Due to the political and economic instability over the past year, 2012 was very challenging for the industry. Most consumers were unwilling to spend on unnecessary items. Companies had to rethink there commercial strategies and push forward on ...

Jun 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in New Zealand

During the review period, direct sellers in New Zealand were faced with the threat of internet retailing. Growing at an exponential rate, this channel put considerable pressure on direct selling, with several companies launching online platforms to ...

May 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in South Africa

Direct selling remains a successful channel in retailing, with employment creation opportunities. Many people across South Africa are earning extra income as direct selling agents; hence they have the ability to increase the revenue for the whole ...

May 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Bulgaria

The two direct selling leaders, Avon Bulgaria and Oriflame Bulgaria, are developing well. As the products offered by these companies are personally recommended by the companies’ representatives, they are well perceived by consumers. The cosmetics ...

May 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Switzerland

Due to the fast pace of Swiss consumers’ lifestyles, longer working hours and the need for quick and easy retail options, many consumers are beginning to consider convenience over other priorities. Direct selling addresses this demand for convenience...

May 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Argentina

Direct sales performed well in Argentina in 2012 as the category reaped the benefits of skyrocketing inflation and import barriers impacting heavily on store-based retailers. Direct sellers have a competitive advantage over other retails as they ...

May 2013 | US$900 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook