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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Country Report

Direct Selling in Vietnam

When direct selling businesses started in Vietnam, many people had a negative perception about them due to the notorious cases of cheating that gave direct selling a poor name as a whole. In 2013, businesses like this continued to exist, although the...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Thailand

Healthy value growth continued in direct selling in Thailand in 2013, thanks to strong brand reputation and an aggressive advertising strategy, appointing famous actresses and actors as brand ambassadors. Key direct selling brands presented products ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in South Korea

Direct selling recorded current value growth of 3% in 2013, but this was weaker growth than in the previous year. Food and drink direct selling continued to lead with 9% current value growth, while beauty and personal care direct selling recorded a ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Russia

Direct selling became increasingly attractive to Russian consumers over the course of 2013. There were numerous drivers behind this positive change, the first of which was the growing knowledge and understanding of the products and brands offered ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in New Zealand

Direct sellers continued to feel pressure from the growing popularity of internet retailing in New Zealand, with several companies launching online platforms to capitalise on this trend. In fact, leading direct seller, Avon Cosmetics, undertook ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Australia

Direct selling grew marginally in 2013 to be valued at A$1.4 billion. Growth remains muted as leading players such as Avon struggle to create a strong value proposition to consumers. Direct sellers rely on a network of representatives to fuel value ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in South Africa

Direct selling in South Africa was in good health in 2013, experiencing double-digit current value growth. This channel remained very popular thanks to attractive retail prices – lower than in other distribution channels. In addition, direct selling ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in the Philippines

In 2013, the performance of direct selling in the Philippines continued to be boosted by increasing purchasing power. This translated not only into more families patronising direct selling as a source for their needs, but also into more stay-at-home ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Romania

Modern retailing increased the competition for direct selling as modern specialist retailers gained in share. Given the growth in consumers’ preference for modern retailing, direct selling is facing stronger resistance from consumers who prefer ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Brazil

Direct selling is a channel that performs well at times of high unemployment as it tends to become the primary source of income of many families or a second job to complement household income. With low unemployment rates in Brazil, the sales force ...

May 2014 | US$900 | Add to cart | View details
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