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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Country Report

Direct Selling in Denmark

Despite growth in 2013, direct selling remains a marginal category in Denmark. Sales per capita stand at €11, well below the Western European average of €24. The small size of direct selling in Denmark reflects how Danish consumers tend to be highly ...

May 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Indonesia

With such a vast market and the complex geographical nature of Indonesia, market coverage often becomes an issue for both store-based and non-store retailers. However, direct selling prevailed over this problem through an extensive salesforce, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in the United Arab Emirates

Direct selling picked up after the economic crisis in 2009 as some expatriates lost their jobs and resorted to selling products from home, as well as taking on franchise names from companies and selling them on behalf of Western retailers. It was ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Malaysia

Direct selling registered stronger current value growth in 2013 than in 2012, with the channel sustaining its popularity among consumers. Consumers remained reliant on direct selling for consumer healthcare products as the various direct sellers ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Norway

Social media made it easier for customers to contact their local distributors and vice versa. The possibility of creating groups or events on Facebook enabled companies to introduce new products or plan home parties in a more convenient way. The ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Singapore

Direct selling is driven by the rising trend of health consciousness among Singaporeans. Due to hectic lifestyles, consumers are more concerned about maintaining their well-being. Performance of direct selling is mainly based on influence, product ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Slovakia

Value sales of direct selling grew by 2% in current terms in 2013. The majority of growth is expected to come from beauty and personal care direct selling as this is the largest category within direct selling in Slovakia.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Sweden

The busy lifestyles of Swedes act both for and against direct selling. On one hand, it offers consumer the opportunity of shopping in a less stressful environment, and on the other it is a time-consuming process compared to shopping online. However, ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Saudi Arabia

Due to the increased competition among the major players within direct selling, many companies have launched a number of marketing campaigns to enhance their value shares and increase sales. Campaigns involved giving away free products, extra-sized ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Japan

Direct selling declined in current value by 3% in 2013. Demand for direct selling in Japan has been declining consistently over the course of the last decade, with various factors influencing this decline. One of the major obstacles faced by direct ...

Mar 2014 | US$900 | Add to cart | View details
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