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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Country Report

Direct Selling in Slovakia

Direct selling managed to increase sales by 8% to reach EUR111 million excluding VAT in 2011. The growth came after two consecutive years of depression which was positive news for both retailers and manufacturers. This is a similar result compared ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in France

Whilst the French economy remained gloomy in 2011, direct selling continued to recruit more salespeople. Indeed, many consumers entered direct selling as salespeople in order to boost their incomes, a trend that contributed to the expansion of the ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Turkey

Direct selling saw positive growth in 2011 although the growth registered was lower than the review period CAGR. The category saw very high growth prior to the economic crisis, which made the overall review period growth high. However, during the ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Australia

Housewares and home furnishings direct selling saw the strongest growth in 2011; sales are mostly made up of cooking utensils, dishes, tableware, cutlery and drinkware. The growing value concious population has led to direct sellers of housewares and...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in South Korea

Direct selling increased by 5% in value terms in 2011 thanks to healthy growth in most categories. Beauty and personal care showed 8% growth and consumer healthcare recorded 14% growth. In those categories, direct selling is considered an important ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Vietnam

When direct selling was first introduced, the first entrants which claimed to be direct selling companies turned out to be unscrupulous. Consequently, direct selling had a bad reputation in Vietnam. Over the years, the leading players, such as Aloe ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Japan

In 2011, current value sales in direct selling declined by 3% from 2010. In contrast to the expanding value sales in internet retailing, direct selling saw a constant decline over the review period. Due to the expansion of internet retailing, ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Thailand

Direct selling still performs well in Thailand despite political turmoil or natural disaster. The multi-level-marketing or MLM system is the most popular system that has been used by leading international companies such as Amway, Giffarine Skyline ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Argentina

Direct sales performed well in Argentina during 2011 as the category reaped the benefits of skyrocketing inflation. Direct sellers have a competitive advantage over other retails as they offer products at much lower prices than store-based retailers....

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in the United Arab Emirates

The Dubai International Direct Selling Festival was launched in 2008 and greatly boosted entrepreneurs’ interest in this channel towards the end of the review period. The Direct Selling Educational Institute (DSEI), also based in Dubai, also boosted ...

Feb 2012 | US$900| Add to cart | View details ›
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Books more ›

Statistical Reference Handbook

Retail Trade International

Dec 2012

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Nov 2012

Statistical Reference Handbook

World Retail Data and Statistics

Jun 2012