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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

results

 

Country Report

Direct Selling in the Philippines

Capitalising on their strong foothold in the market, players in direct selling continue to expand their product lines in order to increase their shares while catering to the emerging needs of Filipino buyers. Market leader Avon Cosmetics Inc launched...

May 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Brazil

Direct selling continues to grow at a fast pace and attract the attention of new players and brands. In 2011, the brand Eudora entered direct selling under the umbrella of Botica Comercial Farmacêutica. Although it has not yet achieved a significant ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Taiwan

Although direct selling continues to face more intense competition from other retailing channels, the category size experienced positive growth in 2012. The health and wellness trend fuelled sales growth as consumers sought out healthier diets or ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Ukraine

The two main players in direct selling, Oriflame Cosmetics Ukraine and Avon Cosmetics (Ukraine), are developing well, with both companies’ shares growing at the expense of their competitors. The products offered by these two companies are ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in the US

In 2012, direct selling value sales fell 2%, less steeply than the CAGR for the review period. Major retailers, such as Avon Products as well as smaller retailers, faced challenges while certain products or newer retailers found an attractive model ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Indonesia

With a large population of 237 million, Indonesia is a lucrative market for direct selling businesses. Apart from a huge potential target market, the substantial number of residents in Indonesia also serves as a prospective sales force. Through ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Peru

Direct selling achieved 9% growth in current value terms in 2012, a marginally slower performance than the one obtained the previous year. This channel benefits from carrying aggressive advertising in the hands of a large sales force of beauty ...

Mar 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Italy

Direct selling has been affected by the current economic downturn in Italy, both positively and negatively. While the Italian customer base has experienced a strong decrease in disposable income, with people being forced to postpone purchases of ...

Mar 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Colombia

During the review period beauty and personal care direct selling companies expanded, not only with the arrival of Natura Cosméticos, but with the strong increase in their sales forces, and strategies to improve their national coverage. As a result, ...

Mar 2013 | US$900 | Add to cart | View details

Country Report

Direct Selling in Canada

In 2012, direct selling experienced modest current value growth of 2%, to reach C$1.2 billion in sales. The expansion of internet retailing in Canada was one of the principal reasons for the stagnant growth, coupled with continuous strong competition...

Mar 2013 | US$900 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook