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Global Briefing

Do Brands Still Matter? – Focus on Private Label Packaged Food

Jul 2010

Price: US$2,000

About this Report

About this Report

Continued economic uncertainty worldwide, coupled with increased retail consolidation, is creating significant opportunities for private label packaged food. Retailers are also upping the stakes with value-added innovations of their own to improve private label’s traditional image of inferior quality and further erode consumer brand loyalty. Added-value private label offerings and tiered pricing strategies are becoming the norm, which begs the question: do packaged food brands still matter?


What this report includes

  • Up-to-the minute analysis of the latest trends
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

  • PDF/PPT
  • Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Benefits and Challenges for Private Label Packaged Food

Product Categories Where Private Label Does Well

Impact of Economic Uncertainty on Private Label Food Sales

Private Label Benefits for Suppliers

Private Label Benefits for Retailers

Private Label vs Brands Retail Price Performance 2007-2010

Case Study: Heinz Divests UK Private Label Operations

Global and Regional Performance

Private Label Making Steady Retail Value Share Gains

Private Label Packaged Food Still Rare in Emerging Markets

Category Analysis

Private Label Retail Sales Penetration by Category

Private Label Strongest in Meal Solutions and Staples…

…But Significant Barriers Prevent Private Label Dominance

Private Label Also Struggles to Penetrate Baked Goods

Highest Global Retail Value Share Gains in Meal Solutions

Private Label Still Wrestles With Image of Inferior Quality

Case Study: Wal-Mart’s Great Value in the US Spotlight

Key Learnings From US Private Label Ice Cream

Can Private Label Succeed in Baby Milk Formula?

Case Study: Private Label Milk Formula in the USA

Key Trends and Developments

Private Label Increasingly Adept at Mimicking Brands

Premium Private Label Chocolate Confectionery in Canada

Private Label Performance in Canadian Chocolate Tablets

Private Label Pro/Pre Biotic Spoonable Yoghurt in Spain

Private Label Drives Demand for Organic Cheese in Germany

Coop Makes Cooking Rice More Convenient in Switzerland

Exoticism Spices Up Dried Ready Meals in France

Premium Ready Meals Replicate Restaurant Experience in UK

How Have Branded Food Manufacturers Fought Back?

Global Prospects

Global Economic Prospects: Focus on 2010

Economic Recovery Poses New Challenges for Private Label…

…Or is Talk of Economic Recovery Still Premature?

Penetrating Emerging Markets Remains Major Challenge

Case Study: Can Private Label Food Succeed in Ukraine?

Final Conclusions: SWOT Analysis for Private Label Food

Final Conclusions: Do Brands Still Matter?

Report Definitions

Data Parameters and Report Definitions

Product Definitions

Retail Distribution Definitions

Samples

Do Brands Still Matter–Private Label Pack Food.jpg

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