print

Country Report

Belgium Flag Dog Food in Belgium

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • The population of mid-sized and large dog breeds declined in 2015, a trend likely to continue into 2016. As a result, volume sales of dog food dropped during the year. Dog owners are opting for smaller breeds due to space restrictions in their homes, with many people living in apartments in urban areas where space is more limited. However, the premiumisation and humanisation trends did lead to an increase in value sales.

COMPETITIVE LANDSCAPE

  • Premiumisation and humanisation, which characterised the dog food category in 2015, will continue to do so in 2016. Economy dog foods, both dry and wet, only achieved low shares in dog food during 2015, while the share of private label declined by almost one percentage point to 22%.

PROSPECTS

  • The dog population is expected to decline by 1% over the forecast period, which is expected to have a negative influence on dog food volume sales. Value sales at constant 2016 prices, however, are set to grow by a CAGR of 3%, thanks to the positive performance expected for premium and super-premium brands.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Dog Food Market Research Report

doc_excel_table.pngSample Dog Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Belgium?
  • What are the major brands in Belgium?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2011-2016
  • Table 2 Dog Population 2011-2016
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2016
  • Table 4 Sales of Dog Food by Category: Volume 2011-2016
  • Table 5 Sales of Dog Food by Category: Value 2011-2016
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Dog Food in Belgium - Company Profiles

Mars Belgium NV SA in Pet Care (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Mars Belgium NV SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Mars Belgium NV SA: Competitive Position 2015

Maxi Zoo Belgium BVBA in Pet Care (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Maxi Zoo Belgium BVBA: Key Facts
  • Summary 5 Maxi Zoo Belgium BVBA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 6 Maxi Zoo Belgium BVBA: Private Label Portfolio

COMPETITIVE POSITIONING

Nestlé Purina PetCare SA NV in Pet Care (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nestlé Purina PetCare SA NV: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Nestlé Purina PetCare SA NV: Competitive Position 2015

Vitakraft SA NV in Pet Care (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Vitakraft SA NV: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Vitakraft SA NV: Competitive Position 2015

Pet Care in Belgium - Industry Context

EXECUTIVE SUMMARY

Pet care market performance in 2016

Premiumisation and humanisation

Premium pet food registers higher growth than economy and standard-priced ranges

Supermarkets remains the most popular channel for pet care

Demand for fresh and natural products is set to boost premium sales

KEY TRENDS AND DEVELOPMENTS

Growing focus on healthy eating in pet care

Modern grocery retailers fit the bill as consumers demand convenience

Stronger regulation covering pet food with medicinal properties

MARKET INDICATORS

  • Table 18 Pet Populations 2011-2016

MARKET DATA

  • Table 19 Sales of Pet Food by Category: Volume 2011-2016
  • Table 20 Sales of Pet Care by Category: Value 2011-2016
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
      • Wet Dog Food
        • Economy Wet Dog Food
        • Mid-Priced Wet Dog Food
        • Premium Wet Dog Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Pricing
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

      print

      Recently Viewed Items more ›

        Want to find out more about this report?

        If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
        Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here