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Country Report

Brazil Flag Dog Food in Brazil

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, the increase in the price of agricultural supplies such as corn and soybeans directly impacted the manufacturing cost of dog food, especially dry dog food, which has a significant percentage of grain in its composition. As a result, manufacturers of dog food passed on the increase in costs to the consumer, which resulted in a price increase in dog food, especially dry dog food.

COMPETITIVE LANDSCAPE

  • Mars Brasil continues to lead dog food in Brazil. The company has a value share of 23%, and its leadership is due to the fact that Mars has strong brands like Pedigree, Royal Canin, Frolic, Royal Canin Veterinary Prescription, Biscrok, among others in all categories.

PROSPECTS

  • It is expected that during the forecast period, dog food will continue to grow at a CAGR of 3% in volume and 4% in constant value terms. As there are still many dog owners who feed their pets with their leftover food, it is expected that consumer mentality will continue to change during the forecast period, and dog owners will increasingly appreciate that it is necessary to provide adequate nutrition for their dogs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Brazil?
  • What are the major brands in Brazil?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2008-2013
  • Table 2 Dog Population 2008-2013
  • Table 3 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 4 Sales of Dog Food by Category: Volume 2008-2013
  • Table 5 Sales of Dog Food by Category: Value 2008-2013
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 7 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 8 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 9 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 10 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018
  • Summary 1 Dog Food by Price Band 2013

Dog Food in Brazil - Company Profiles

Mars Brasil Alimentos Ltda in Pet Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Mars Brasil Alimentos Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Mars Brasil Alimentos Ltda: Competitive Position 2012

Mogiana Alimentos SA in Pet Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mogiana Alimentos SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Mogiana Alimentos SA: Competitive Position 2012

Nutriara Alimentos Ltda in Pet Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nutriara Alimentos Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nutriara Alimentos Ltda.: Competitive Position 2012

Pet Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Great range of products and services boosts pet care

High price of agricultural commodities raises the price of food

The competition in pet care remains tough

Cobasi and Pet Center Marginal continue to expand

The consumers of class C ensure continued growth for pet care

KEY TRENDS AND DEVELOPMENTS

Increase in commodities prices raises the price of pet food

Cobasi and Pet Center Marginal expand their presence in Brazil

Homeopathic medicines gain space in pet care

Pet care manufactures still seek tax exemption

Spending on flea and tick products remains high

MARKET INDICATORS

  • Table 16 Pet Populations 2008-2013

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2008-2013
  • Table 18 Sales of Pet Care by Category: Value 2008-2013
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 22 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 26 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
        • Therapeutic Dry Dog Food
        • Non-Therapeutic Dry Dog Food
    • Wet Dog Food
      • Economy Wet Dog Food
      • Mid-Priced Wet Dog Food
      • Premium Wet Dog Food
        • Therapeutic Wet Dog Food
        • Non-Therapeutic Wet Dog Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Product by Life-Cycle
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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