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Country Report

France Flag Dog Food in France

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • Dog food is expected to continue registering negative volume growth in 2016, in line with the negative growth trends which have been apparent in the category since 2011. Despite the most severe drops in volume sales of dog food of the past decade being recorded in 2014 and 2015, dog food remains the most sizeable pet food category in France in volume terms, accounting for 57% of total pet food volume sales in 2015. The decline in the pet dog population and, consequently, in the percentage of French households owning pet dogs, had a direct negative impact on sales of dog food towards the end of the review period. In addition to long-term demographic factors, three manufacturers which supply private label dog food, ATM, Villeneuve Pet Food and Pet Food Plus, were acquired during 2014 by ATM Pet Food, Deuerer Pet Food France and United Petfood respectively, which led to the adoption of new development strategies based on premium products and exports, according to industry experts As a result, value sales were also relatively affected, which resulted in only a marginal current value growth being recorded in dog food in 2015, with marginal current value growth expected again 2016.

COMPETITIVE LANDSCAPE

  • In 2016, the competitive landscape in dog food remained highly concentrated, with major international players Mars Petcare & Food France and Nestlé Purina Petcare France SAS combined accounting for 40% of total value sales in the category. Royal Canin SAS, Affinity Petcare France SA and Hill’s pet nutrition SNC followed in the third, fourth and fifth places respectively in 2015. All of these five leading players recorded increases in their value shares in 2015, while the value share of private label declined. The competitive landscape in dog food is expected to become more concentrated during the forecast period as the category’s leading brands continue to innovate, in line with the prevailing consumer preference for premium products on the one hand and private label on the other, although the strong performance of private label dog food during the economic recession has now come to an end. The ongoing development of internet retailing has the potential to bolster competition in the category during the forecast period because it presents smaller players with the opportunity to enter dog food.

PROSPECTS

  • The ongoing decline in France’s dog population is not expected to change over the forecast period, while premiumisation and the increasing pace of unit price growth are likely to likely to influence value growth, depending on supply side strategies. Consequently, dog food is set to decline in volume at a CAGR of 4% over the forecast period, while value sales are set to decline by 1% in constant 2016 terms over the course of the entire forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in France?
  • What are the major brands in France?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2011-2016
  • Table 2 Dog Population 2011-2016
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2016
  • Table 4 Sales of Dog Food by Category: Volume 2011-2016
  • Table 5 Sales of Dog Food by Category: Value 2011-2016
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Dog Food in France - Company Profiles

Affinity Petcare France SA in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Affinity Petcare France: Key Facts
  • Summary 3 Affinity Petcare France: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Affinity Petcare France SAS: Competitive Position 2015

Mars Petcare & Food France in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mars Petcare & Food France: Key Facts
  • Summary 6 Mars Petcare & Food France: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Mars Petcare & Food France: Competitive Position 2015

Nestlé Purina PetCare France SAS in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestle Purina PetCare France SAS: Key Facts
  • Summary 9 Nestle Purina PetCare France SAS: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Nestle Purina PetCare France SAS: Competitive Position 2015

Pet Care in France - Industry Context

EXECUTIVE SUMMARY

Pet care volume growth slows down in 2016 while value sales increase

Premiumisation remains the main driver of growth in pet care

Major players strengthen their position over competitors

Internet retailing is growing fast

Slower but still positive performance expected to in the forecast

KEY TRENDS AND DEVELOPMENTS

The economic recovery enhances premiumisation

The integration of pets into French society is deepening

Internet retailing develops in line with other industries

MARKET INDICATORS

  • Table 18 Pet Populations 2011-2016

MARKET DATA

  • Table 19 Sales of Pet Food by Category: Volume 2011-2016
  • Table 20 Sales of Pet Care by Category: Value 2011-2016
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
        • Therapeutic Dry Dog Food
        • Non-Therapeutic Dry Dog Food
    • Wet Dog Food
      • Economy Wet Dog Food
      • Mid-Priced Wet Dog Food
      • Premium Wet Dog Food
        • Therapeutic Wet Dog Food
        • Non-Therapeutic Wet Dog Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Pricing
  • Product by Life-Cycle
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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