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Country Report

France Flag Dog Food in France

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Provisional 2013 estimates suggest that dog food should not witness drastic changes and that there is likely to be continuity from 2012. Volume sales should continue to slightly recede not due to the gloomy economic climate but from a structural trend in the category. The general decline of the canine population in France will continue to be detrimental to the dog food category. However, the humanisation and convenience trends are likely to boost the premium category and bring enough added value to result in interesting value growth in 2013.

COMPETITIVE LANDSCAPE

  • The French competitive landscape in dog food is likely to remain fairly similar in 2013 to 2012. The two multinational companies Mars Petcare & Food and Nestlé Purina PetCare and the French premium specialist Royal Canin together achieved 46% of the category’s value sales in 2012. Brand loyalty and wide distribution of the brand portfolios of these companies have been ensuring their strong position.

PROSPECTS

  • At first sight, dog food is likely to suffer from many factors, notably the gloomy economic context and the waning dog population. However, manufacturers have some assets, such as the expected continuous premiumisation of their category. Consumer loyalty is still very strong despite the comeback of recession in 2013 and the correlation between pet health and nutrition, which is becoming increasingly understood and recognised, just as it is for humans. This growing awareness from consumers is attributed to the role played by vets who spontaneously speak about nutrition to their clients. In addition, against all expectations, premium food sold by vets is not so expensive: at only €18 per month for a cat or medium sized dog – it is less expensive than a subscription for a mobile phone.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in France?
  • What are the major brands in France?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2008-2013
  • Table 2 Dog Population 2008-2013
  • Table 3 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2013
  • Table 4 Sales of Dog Food by Category: Volume 2008-2013
  • Table 5 Sales of Dog Food by Category: Value 2008-2013
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 7 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 8 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 9 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 10 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Dog Food in France - Company Profiles

Affinity Petcare France SA in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Affinity Petcare France SA: Key Facts
  • Summary 3 Affinity Petcare France SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Affinity Petcare France SA: Competitive Position 2012

Hill's Pet Nutrition SNC in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Hill’s Pet Nutrition SNC: Key Facts
  • Summary 6 Hill’s Pet Nutrition SNC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Hill’s Pet Nutrition SNC: Competitive Position 2012

Mars Petcare & Food France in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Mars Petcare & Food France: Key Facts
  • Summary 9 Mars Petcare & Food France: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Mars Petcare & Food France: Competitive Position 2012

Nestlé Purina PetCare France SAS in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Nestlé Purina PetCare France SAS: Key Facts
  • Summary 12 Nestlé Purina PetCare France SAS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Nestlé Purina PetCare France SAS: Competitive Position 2012

Vitakraft SA in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Vitakraft SA: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 15 Vitakraft SA: Competitive Position 2012

Pet Care in France - Industry Context

EXECUTIVE SUMMARY

Despite French GDP decline, pet care is expected to sustain its growth in 2013

Humanisation and premiumisation offset the challenge of a declining pet population

Multinationals maintain dominance

Grocery retailers dominates but the specialised channel fares better

Value growth set for a slowdown

KEY TRENDS AND DEVELOPMENTS

Pet care remains a resilient industry despite the negative economic climate

Demographic and lifestyle shifts influence the pet population

Healthier, more palatable, convenient and better segmented pet care reflects demand from pet owners

Specialists gain ground amid dominance of grocery retailers

Polarisation trend in what is an otherwise consolidated pet care market

MARKET INDICATORS

  • Table 16 Pet Populations 2008-2013

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2008-2013
  • Table 18 Sales of Pet Care by Category: Value 2008-2013
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 22 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 26 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
        • Therapeutic Dry Dog Food
        • Non-Therapeutic Dry Dog Food
    • Wet Dog Food
      • Economy Wet Dog Food
      • Mid-Priced Wet Dog Food
      • Premium Wet Dog Food
        • Therapeutic Wet Dog Food
        • Non-Therapeutic Wet Dog Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Product by Life-Cycle
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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