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Country Report

France Flag Dog Food in France

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015 dog food is expected to experience a volume decline. One of the most important drivers of this decline will be the growing number of small breeds, which simply consume less food. Manufacturers have recognised this trend, and have pushed premium products targeted towards smaller breeds.

COMPETITIVE LANDSCAPE

  • Mars Petcare & Food led dog food with a 23% value share in 2014, followed by Nestlé Purina PetCare and Royal Canin. These three main companies represented a 46% share of overall dog food value sales in 2014, and are expected to consolidate their lead in 2015. The major takeover of the Procter & Gamble pet food brands Eukanuba, Iams and Natura by Mars Petcare did not happen in the European Union; however, Procter & Gamble has said it is developing alternate plans to sell its pet care business in these markets. Mars Petcare & Food France is expected to take over Procter & Gamble’s brands in the near future, and when the takeover takes effect in France, Mars will consolidate its lead.

PROSPECTS

  • The dog population is expected to continue to fall in the next five years. This will have a significant impact on dog food. According to official statistics, the number of senior citizens, single-person households and people living in urban areas and apartments are all likely to continue to grow at a sustained pace. These three elements combined will inevitably reduce the dog population. The urbanisation trend means that the number of small breeds is likely to continue to rise, as the number of people living in smaller apartments will increase. Therefore, dog food is expected to continue its decline in volume terms, whilst the pace at which value sales will grow at constant 2015 prices is likely to be slower and slower each year.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in France?
  • What are the major brands in France?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

  • Summary 1 Dog Food by Price Band 2015

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2010-2015
  • Table 2 Dog Population 2010-2015
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 4 Sales of Dog Food by Category: Volume 2010-2015
  • Table 5 Sales of Dog Food by Category: Value 2010-2015
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 7 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 8 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 9 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 10 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 13 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Dog Food in France - Company Profiles

Affinity Petcare France SA in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Affinity Petcare France: Key Facts
  • Summary 3 Affinity Petcare France: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Affinity Petcare France: Competitive Position 2014

Mars Petcare & Food France in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mars Petcare & Food France: Key Facts
  • Summary 6 Mars Petcare & Food France: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Mars Petcare & Food France: Competitive Position 2014

Nestlé Purina PetCare France SAS in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestlé Purina PetCare France: Key Facts
  • Summary 9 Nestlé Purina PetCare: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Nestlé Purina PetCare: Competitive Position 2014

Pet Care in France - Industry Context

EXECUTIVE SUMMARY

Pet care remains dynamic

Premium dry food for cats and dogs is the engine for growth

Pet care remains concentrated

Distribution through grocery retailers wanes

A positive outlook for pet care

KEY TRENDS AND DEVELOPMENTS

Pet care continues to grow despite the struggling economy

Sociodemographic changes impact the pet population and pet ownership patterns

Pet care mirrors human trends

MARKET INDICATORS

  • Table 16 Pet Populations 2010-2015

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2010-2015
  • Table 18 Sales of Pet Care by Category: Value 2010-2015
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 21 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 22 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 26 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 31 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
        • Therapeutic Dry Dog Food
        • Non-Therapeutic Dry Dog Food
    • Wet Dog Food
      • Economy Wet Dog Food
      • Mid-Priced Wet Dog Food
      • Premium Wet Dog Food
        • Therapeutic Wet Dog Food
        • Non-Therapeutic Wet Dog Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Pricing
  • Product by Life-Cycle
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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