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Country Report

Israel Flag Dog Food in Israel

Price: US$900

About this Report

Executive Summary

TRENDS

  • The health and wellness trend, which reshaped the dog food category over the latter part of the review period, is expected to continue in 2014. Most new brands and products which entered the category were either organic, natural, or had other features relating to health. For example, in 2012, grain-free dog food entered the market and in 2013, further grain-free dog food brands were launched.

COMPETITIVE LANDSCAPE

  • Nestlé Purina PetCare maintained its leading position in 2013 with a 21% share in value terms. Although its share decreased slightly, it remained the top player in dog food. Nestlé Purina PetCare offered a wide variety of products under its well-known Purina and Dogli brands, which were heavily marketed in the pet care world. In dog treats the company was in third place with a 15% share in 2013, in dry dog food it held a 22% value share, and in wet dog food it registered a 9% share. It is expected that the competitive environment will remain fierce in 2014, continuing the trend from previous years.

PROSPECTS

  • It is likely that the health and wellness trend will continue to prosper, as a dog’s health is incredibly important to the owner. There is expected to be a wider variety of treats and food available that is hypoallergenic or grain-free, with added vitamins and nutrients. Brands which did not follow the health trends in the review period are likely to do so in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Israel?
  • What are the major brands in Israel?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in Israel - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2014

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2009-2014
  • Table 2 Dog Population 2009-2014
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Table 4 Sales of Dog Food by Category: Volume 2009-2014
  • Table 5 Sales of Dog Food by Category: Value 2009-2014
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 7 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 8 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 9 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 10 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Dog Food in Israel - Company Profiles

Bio Pet Ltd in Pet Care (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bio Pet Ltd: Key Facts
  • Summary 3 Bio Pet Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Bio Pet Ltd: Competitive Position 2013

CTS Chemical Industries Ltd in Pet Care (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 CTS Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 CTS Ltd: Competitive Position 2013

Pet Buy Ltd in Pet Care (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Pet Buy Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Pet Buy: Competitive Position 2013

Shufersal Ltd in Pet Care (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Shufersal Ltd: Key Facts
  • Summary 10 Shufersal Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 11 Shufersal Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Shufersal Ltd: Competitive Position 2013

Pet Care in Israel - Industry Context

EXECUTIVE SUMMARY

Slight growth in 2013

Grain-free products continue to grow

Bio Pet continues to lead pet care

Consumers purchase from specialist pet shops

Pet care is expected to slow

KEY TRENDS AND DEVELOPMENTS

Grain-free products promote health and wellness

Growth in private label

MARKET INDICATORS

  • Table 16 Pet Populations 2009-2014

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2009-2014
  • Table 18 Sales of Pet Care by Category: Value 2009-2014
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 22 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 26 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 31 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
      • Wet Dog Food
        • Economy Wet Dog Food
        • Mid-Priced Wet Dog Food
        • Premium Wet Dog Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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