During the forecast period, the most dynamic category is expected to be dog treats and mixers, which is projected to continue growing at a healthy pace in both value and volume terms. Innovation will be at the heart of company strategies, with premium product launches and alternative formulations likely to feature prominently as owners become increasingly informed about the nutritional needs of their pet companions.
The key trends that will shape the future of dog food are diverse but are all moving in the same direction, with this being a focus on high quality and sustainable products. For example, the addition of supplements such as vitamins and probiotics within individual products, to ensure a rich and balanced diet for dogs, is a trend that will consolidate over the forecast period.
The increase in the cost of living is reducing the purchasing power of many families in Italy. These families are now paying more attention to their cash flow, but they still do not want to sacrifice on product quality when it comes to dog food.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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