Given the inflationary environment, smaller dog food companies may struggle to compete on equal terms with the largest producers, who due to their economies of scale, will be more likely to be able to withstand the rising costs of raw materials, transportation and production. During the forecast period, these major dog food players are therefore expected to concentrate on expanding their reach and capturing a wider audience by balancing the use of high-quality ingredients with offering affordable prices.
Continued inflationary pressures, coupled with soaring food and energy prices, will likely cause many Poles to pay closer attention to their spending during the forecast period, and this will extend to dog food. While the premium segment will continue to grow, thanks to the pet humanisation trend, a growing number of people will likely turn towards more-cost effective solutions, such as those offered by discounters, including private label, as well as the economy segment.
E-commerce saw huge gains over the review period due to the expansion of internet platforms and improvements to delivery and ordering options,. However, while the online channel is likely to see further gains over the forecast period, due to its convenience, many dog owners will remain loyal to their local pet shops.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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