Over the forecast period, despite the pet humanisation and premiumisation trends pushing growth for premium dog food, slower growth is expected due to the poor global economic outlook, which will also adversely affect Singapore’s economy. Pet owners are expected to trade down from ultra-premium brands to premium brands whilst seeking similar nutritional ingredients.
With the increased popularity of pet ownership amongst the younger generations over the review period, this is shifting the pet-owning demographic towards millennials; in turn, driving changes in consumer demand in pet care. This younger generation of pet owners places greater emphasis on sustainability issues, and is also heavily reliant on social media for information, from reading reviews to catching up on the latest trends.
Continuing from the end of the review period, e-commerce is expected to see sustained growth as one of the key distribution channels for dog food; in particular for ultra-premium brands. Many local consumers, especially experienced pet owners, have become increasingly comfortable shopping for dog food online due to the shift in behaviour during the pandemic, and this is unlikely to change during the forecast period.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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