The economic outlook for South Africa remains bleak, and it is expected that over the forecast period consumers’ disposable incomes will decrease further as the cost of living increases. It is expected that consumers will seek out more affordable brands and cut back on non-essential spending on their pets.
As millennials and gen Z continue to form a larger part of the customer base for pet care, they are having a more profound effect on the industry. They have a different mindset about pet ownership compared with their parents, seeing pets as part of the family, and therefore prioritise their dogs’ health and wellness.
Dog treats and mixers is expected to maintain strong current value growth over the forecast period, and not just as unit prices are expected to rise. Treats are becoming more functional, for instance supporting weight management or dental health, which appeals to pet owners, since they do not need to buy additional pet health products.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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