The dog food category in Vietnam exhibits strong growth, increasing by 10% on 2025 to reach a retail value of VND1.5 trillion in 2026. This growth reflects a powerful transformation in pet ownership attitudes, where dogs are increasingly seen as family members rather than mere guards, prompting owners to prioritise long-term health and wellness through commercial diets. This emotional bond fuels strong consumer demand for scientifically backed, functional products that deliver specific health be

In 2026, dog food in Mexico is set to experience value growth as consumers increasingly trade up to mid-priced and premium brands in the interest of feeding their dogs higher-quality products, especially in urban areas. Retail value sales of dog food are expected to grow by 5% on 2025, reaching MXN58.9 billion in 2026. Economic indicators such as moderate inflation and a growing median disposable income per household (predicted to rise to MXN588,773 in 2026 from MXN561,175 in 2025) indicate that

In 2026, the dog food category in France is expected to experience moderate value growth despite a modest decline in volume, with retail sales value reaching EUR2,251 million and retail volume falling to 544,256 tonnes. This trend contrasts with the broader Western Europe context, where volume contraction is consistent but stronger value growth is driven by premium products. Growth is, however, primarily being fuelled by premiumisation, as French consumers increasingly treat their dogs as family

In 2026, dog food sales volumes in Peru are expected to reached 102,841 tonnes, reflecting 5% growth compared to 2025, indicating robust expansion within the category. This growth is supported by the country’s economic recovery, with inflation projected at a controlled 2% in 2026, down from higher rates in previous years, which enhances consumers’ purchasing power. The population dynamics further underpin demand, as the number of households is steadily increasing, facilitating a broader consumer

In 2026, dog food in Austria is set to exhibit a stable retail volume of 82,564 tonnes, representing marginal growth compared to 2025. Despite volume stagnation, retail values are expected to grow by 2% in current terms to EUR314 million, signalling a strong premiumisation trend, where consumers are prioritising higher-quality, health-oriented products over sheer quantity. This value-driven growth is occurring against a backdrop of demographic constraints, including limited population expansion

Dog food, the largest category within Norway’s pet care market, is projected to see another year of positive growth in current value terms in 2025, supported by stable rates of dog ownership and rising demand for premium products. As the pet humanisation trend becomes increasingly mature, Norwegian dog owners are prioritising natural, health-focused choices, with a notable shift towards grain-free formulas, omega-3-rich recipes, and products offering functional benefits such as digestive support

Retail value sales of dog food are seeing healthy value growth in Poland in 2025, with volume also showing a positive performance. The dog population in Poland is increasing again in 2025, which is helping to support overall sales of dog food, with dog food being the largest category in both value and volume terms compared to cat food. Dog food is also seeing stronger growth than cat food in both value and volume terms, even though cat food is also showing a positive performance. This indicates

In 2025, Indonesia’s dog food market continues to record modest value sales growth, albeit at a slightly slower pace than in 2024. Dog owners - typically middle- to upper-income consumers - remain less affected by weakening purchasing power, and unlike in cat food there is little shift towards smaller or more economical re-packaged variants. Instead, rising value sales are driven primarily by an expanding base of dog adopters and by higher selling prices. Economy dry dog food retains its positio

Despite a cooling economy in 2025 following stronger-than-expected growth in the previous year, dog food in Brazil continued to perform well in value terms. While inflation and tighter monetary conditions prompted consumers to adopt more cautious spending behaviours, the growing trend of pet humanisation helped the category maintain its momentum. Pet owners increasingly prioritised their dogs’ wellbeing, with demand rising for products that offered both health benefits and sensory appeal. Within

Dog food is achieving positive sales in Switzerland in 2025, in both value and volume terms, albeit at relatively low levels. Challenges here come from somewhat stagnant growth in the dog population, with a declining trend for larger dogs. Therefore, sales performance is more driven by consumers opting for prepared dog food, rather than feeding their pets homemade options or table scraps. Dog treats and mixers is the best performing category, thanks to such products being ideal for bonding and d

Dog food is seeing positive sales in 2025, in both value and volume terms, with rates of growth slightly higher compared to the previous year. However, dog food sales in Morocco remain tempered by low consumer spending power, as pet owners are generally not inclined to overspend on their dogs. Dogs are not so popular as pets in Morocco, for cultural and religious reasons. Moroccans often see dogs as wild animals rather than family pets, which reflects a broader cultural perspective shaped by Isl

Value sales of dog food look set to record a double-digit uplift in 2025, supported by the rising popularity of dogs as companion animals. Pet ownership, once limited by social norms, is now becoming more mainstream in urban Saudi Arabia, particularly among younger consumers and expatriates. This shift is being reinforced by a wider cultural openness to pets, changing housing norms, and official regulatory support, such as the Transport Authority's decision to allow pets on public transport. Mor

Dog food in Denmark is on course to witness robust value growth in 2025, alongside stronger volume performance. Danes are spending more on each dog, particularly specialised formats of wet dog food and dog mixers and treats, which are gaining traction due to their perceived freshness and taste. Dog owners are trading up to premium or niche products tailored to specific dietary needs or life stages. Smaller dog breeds, which are increasingly popular in urban areas, often require more customised d

Retail current value sales of dog food in Finland remain on an upward trajectory, with good, if slower, growth projected over 2025. This performance reflects a broader trend of increased investment in pet nutrition. Growth is being fuelled by several factors, including the humanisation of pets, where dogs are increasingly considered family members, leading owners to seek higher-quality and more specialised food options. Additionally, the expansion of premium product offerings and the growing pop

Value sales of dog food in Sweden are set to rise in 2025, driven by consumers’ growing willingness to invest in products that offer specific health and nutritional benefits for their pets. Swedish dog owners are increasingly focused on tailored diets that address issues such as digestion, joint health, skin sensitivities, and allergies. This has spurred demand for premium, grain-free, and limited-ingredient recipes, many of which feature functional claims and natural ingredients. There is also

Sales of dog food in Hong Kong have been steadily declining due to a continuous decrease in the dog population, which has directly reduced demand. As the number of dogs in the area diminishes, fewer pet owners are purchasing dog food, resulting in a noticeable downturn in sales in 2025.

Due to encroaching maturity and the gradual easing of inflationary pressures, overall volume and current value growth rates for dog food in the Netherlands in 2025 look set to fall below those recorded in 2024. Nonetheless, the category is still poised to perform solidly in both respects thanks to rising levels of dog ownership and the pet humanisation trend. The latter factor remains a key driver of premiumisation, with the increasing perception of dogs as family members bolstering demand for m

Sales of dog food in Thailand are experiencing strong and stable growth in current value terms in 2025. This growth is being driven by an ongoing rise in the pet dog population and an increase in owners feeding their pets prepared dog food and dog treats and mixers, rather than non-prepared food such as table scraps. More people in Thailand are choosing to keep dogs as pets, especially in urban areas which are typically more accommodating of pet dogs. This trend is especially prominent in terms

Sales of dog food in the US continue to record low, single-digit growth following the highs of the pandemic years. Key negative impacts for 2025 are unit prices and dog population growth. On the one hand, price growth remains below figures witnessed from 2020-2023, as category leaders leverage domestic manufacturing investments to offset risks from global supply chains. On the other hand, the impact of moderating price growth has been slow to reach consumers, particularly as economy tiers strugg

The rate of growth in retail current value sales of dog food in Ukraine will slow but remain robust in 2025. The Russian invasion of Ukraine in February 2022 has reinforced long-term trends in dog population and food, namely a shift towards small dogs, as these are more convenient and economical to keep. Reduced mobility and the difficulty of finding shelter/temporary accommodation has led people to avoid larger breeds. Trendy small dog breeds include Maltipoo, Corgi, Toy poodle, Cavapoo, Maltes

In 2025, dog food in India is set to experience double-digit retail current value growth, building on the growth momentum seen the previous year, but not reaching the highs seen earlier in the review period. A notable driver of this upward trend is the steady rise in pet ownership, with Euromonitor’s Economies and Consumers data reporting a continued increase in the number and percentage of Indian households owning a dog, and the dog population set to increase by 6% in 2025. This highlights stea

The rate of growth in retail current value sales of dog food will remain robust in Ireland during 2025, coming in at a similar rate to the previous year. However, retail volume sales were little better than static. Although the country’s canine population continued to decrease, pet humanisation continues to deepen, leading to increased willingness on the part of some consumers to spend on their pets and driving a shift from mid-priced to premium dog food. These products are readily accessible th

As the cost of living continues to rise in Taiwan, brands are innovatively developing mixed kibble options that combine freeze-dried, air-dried, and steam-dried formulations, catering to dog owners seeking economical yet nutritious feeding solutions. However, such premium freeze-dried offerings often command higher prices due to their nutritional benefits and enhanced flavour, therefore brands are now introducing hybrid products that blend freeze-dried pellets with regular kibble to provide more

Dog food in Germany is continuing to experience a clear shift towards premiumisation, driven by the ongoing humanisation of pets supporting sales of the largest value category, dog treats and mixers (also predicted to be the most dynamic performer during the year) and growing interest in health and wellness. Local consumers increasingly view their dogs as family members, with many applying the same nutritional standards and health concerns to their pets as they do to themselves. This shift is fu