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Country Report

Austria Flag Dried Processed Food in Austria

| Pages: 65

Price: US$900

About this Report

Executive Summary

TRENDS

  • Dried processed food was influenced by two distinctive trends in 2013. On the one hand, consumers increasingly opted to cook at home. As many Austrians become aware of healthy nutrition, they are opting to prepare food themselves from scratch using fresh and healthy ingredients. On the other hand, the growing trend towards meals which are not typically Austrian was also observed. Exotic meals, primarily Asian dishes which feature rice and noodles, are in strong demand. Consequently, dried processed food was able to register current value growth of 4% in 2013 and thus outperform the review period average of 3%.

COMPETITIVE LANDSCAPE

  • Unilever Austria GmbH led dried processed food in 2013 with an 18% retail value share. The company’s leadership can be attributed to the strength of its brands Knorr and Knorr Feinschmecker in instant soup, instant noodles, dehydrated soup and dried ready meals. In instant soup, Knorr accounted for a 78% share of value sales in 2013, while holding a 55% share in dehydrated soup. In dried ready meals and instant noodles, Knorr held a share of 49%.

PROSPECTS

  • Over the forecast period dried processed food is expected to continue to be influenced by the growing consumer demand for home cooking. In addition, the preference for Asian cuisine is also expected to prevail, which will benefit the sales of rice and noodles in particular as these are regarded as healthy and convenient. Thus, a constant value CAGR of 2% is anticipated for dried processed food over the forecast period, this being an improvement on the 1% CAGR of the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried Processed Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried Processed Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried Processed Food in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried Processed Food in Austria?
  • What are the major brands in Austria?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2008-2013
  • Table 2 Sales of Dried Processed Food by Category: Value 2008-2013
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Dried Processed Food: % Value 2009-2013
  • Table 6 LBN Brand Shares of Dried Processed Food: % Value 2010-2013
  • Table 7 Distribution of Dried Processed Food by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2013-2018
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2013-2018

Dried Processed Food in Austria - Company Profiles

Hofer KG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hofer KG: Key Facts
  • Summary 2 Hofer KG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Hofer KG: Competitive Position 2013

Rewe International AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Rewe International AG: Key Facts
  • Summary 5 Rewe International AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Rewe International AG: Competitive Position 2013

Spar Österreichische Warenhandels AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Spar Österreichische Warenhandels AG: Key Facts
  • Summary 8 Spar Österreichische Warenhandels AG: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 9 Spar Österreichische Warenhandels AG: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 10 Spar Österreichische Warenhandels AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Spar Österreichische Warenhandels AG: Competitive Position 2012

Unilever Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Unilever Austria GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Unilever Austria GmbH: Competitive Position 2013

Packaged Food in Austria - Industry Context

EXECUTIVE SUMMARY

Sluggish growth linked to economic uncertainty and maturity

Consumers demand natural ingredients, freshness and provenance

Private label and domestic players prove strong competition for multinationals

Supermarkets continue to lead but face growing competition

Sluggish growth expected for forecast period

KEY TRENDS AND DEVELOPMENTS

Economic uncertainty encourages frugality

Health focus linked to ageing population

Regional Austrian provenance prized by consumers

Consumers seek convenience but are unwilling to sacrifice value or quality

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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