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Country Report

Brazil Flag Dried Processed Food in Brazil

| Pages: 62

Price: US$990

About this Report

Executive Summary

TRENDS

  • Following the same trend perceived in the past few years, the standard rice volume sales continue to decline, part due to rising commodity costs, which have had a strong impact in the form of increases in prices, and part due to changing consumer habits towards more sophisticated recipes (lasagne, stroganoff, meats, stews etc). On the other hand, leading manufacturers are maintaining stable prices for organic and naturally healthy high-fibre rice in order to improve sales of such products. New extensions of brands in different types of rice are appearing on the market and pre-ready versions are becoming more sophisticated.

COMPETITIVE LANDSCAPE

  • Dried processed food remained quite fragmented in 2014, with the top three players – Pastifício Selmi, Josapar-Joaquim Oliveira SA Participações and Camil Alimentos – together accounting for just 18% of retail current value sales. Pastifício Selmi, which offers the Galo and Renata brands, was the second leading player in dried pasta and pouch instant noodles. Josapar-Joaquim Oliveira was the clear leader in dried ready meals thanks to the combined strength of its Cozinha Fácil, Cozinha & Sabor and Variedades Mundiais brands, and claimed second place in rice with its Tio João brand. Camil Alimentos meanwhile held the leading position in rice, where it offers the Camil brand. Other prominent competitors in dried processed food in 2014 included Nissin Ajinomoto Alimentos Ltda, J Macêdo SA, M Dias Branco SA Indústria e Comércio de Alimentos, Nestlé and Pirahy Alimentos Ltda.

PROSPECTS

  • Retail volume sales of dried processed food will continue to decline over the forecast period, and the average annual rate of decline looks set to be slightly higher than during the review period. This will be mainly due to falling demand in rice, the dominant category. While rice will remain a staple in Brazilian households, retail volume sales will decline steadily as consumers become more willing to experiment with substitutes such as dried pasta, noodles, potatoes etc. At the same time, demand in rice and many other dried processed food categories will be undermined as rising disposable incomes and the health and wellness trend lead many Brazilians to increase their consumption of fresh food, which is perceived as offering better nutritional value. Similarly, the trend towards busier lifestyles means that certain types of dried processed food products will face greater competition from more convenient alternatives in chilled and frozen processed food towards 2019. Despite all of this, it is expected that growth in dried processed food retail value sales at constant 2014 prices will be markedly stronger than during the review period. This will be partly because of price hikes driven by rising production and raw material costs, though constant value growth will also be bolstered as economic improvements encourage many consumers to trade up to more expensive products that offer superior quality, healthier ingredients, greater convenience etc.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried processed food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried processed food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried processed food in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried processed food in Brazil?
  • What are the major brands in Brazil?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2009-2014
  • Table 2 Sales of Dried Processed Food by Category: Value 2009-2014
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Dried Processed Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Dried Processed Food: % Value 2011-2014
  • Table 7 Distribution of Dried Processed Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2014-2019

Dried Processed Food in Brazil - Company Profiles

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cia Brasileira de Distribuição: Key Facts
  • Summary 2 Cia Brasileira de Distribuição: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Cia Brasileira de Distribuição: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Cia Brasileira de Distribuição: Competitive Position 2014

Kraft Foods Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kraft Foods Brasil Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Kraft Foods Brasil Ltda: Competitive Position 2014

M Dias Branco SA Indústria e Comércio de Alimentos in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 M Dias Branco SA Indústria e Comércio de Alimentos: Key Facts
  • Summary 8 M Dias Branco SA Indústria e Comércio de Alimentos: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 M Dias Branco SA Indústria e Comércio de Alimentos: Competitive Position 2014

Nestlé Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Nestlé Brasil Ltda: Key Facts
  • Summary 11 Nestlé Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Nestlé Brasil Ltda: Competitive Position 2014

Packaged Food in Brazil - Industry Context

EXECUTIVE SUMMARY

Economic slowdown starts to impact packaged food

Post-FIFA World Cup impressions and experiences

New acquisitions make a buzz in dairy

Relationship programmes as a strategy to boost sales

Still a niche, health and wellness continues to see increased penetration in the market

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to grow, but focuses on a niche consumer group

Lactalis increases its presence in the country through important acquisitions

Post-FIFA World Cup impressions and experiences

Relationship programmes as a strategy to boost sales

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

CATEGORY DATA

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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