Dried Processed Food in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried Processed Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried Processed Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried Processed Food in France market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Dried Processed Food in France?
• What are the major brands in France?
• Are consumers in emerging markets moving from unpackaged to packaged rice?
• How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sample Analysis

TRENDS

• Due to the competition of ready meals and chilled products, dried processed food manufacturers put effort into innovation in order to renew the sector and keep consumers’ loyalty. The pan became the new tool with which to cook dried processed food. Panzani SA, for example, transposed its successful gnocchi à poêler or gnocchi to cook in a pan into dried pasta in order to reach more consumers. The company launched also riz à poêler or rice to cook in a pan. In dessert mixes, in 2010 Unilever France SA launched under its brand Alsa a new range of dessert mixes products enabling people to create different types of yoghurt (with bifidus for example) .

COMPETITIVE LANDSCAPE

• Thanks to its well-known brands Panzani, Taureau Ailé and Lustucru, Panzani SA is still leading in dried processed food in France and held a value share of 23% in 2009. Panzani particularly focused on extending its offer in dried food include products that can be cooked in a pan (à poéler) such as pasta and rice.

PROSPECTS

• Over the forecast period, constant value sales of dried processed food are expected to increase at a CAGR of 1%. Although dried food is a mature sector, manufacturers could introduce new products in terms of cooking process and recipes. As a result, companies could keep consumer attention and sales could increase slightly.

Trends

• As in many European countries, the consumer foodservice market took a backseat during the last couple of years of the review period. The first few months of 2009 started very badly for the market with huge drops in categories such as cafés/bars and full-service restaurants. As a result, current value sales receded by 1.5% in 2009 and probably did not recover in 2010. Without measures such as the decrease in the rate of VAT, the market performance in 2009/2010 could have been worse. As in retail packaged food, price also became an obsession among foodservice professionals and clients. Marketers observed an element of downgrading. Consumers downgraded their consumption, not only at busy lunchtimes but also at dinner and weekends with family and friends. During lunch, one course out of the normal three was often forgone. While the glass of wine previously tended to replace the bottle of wine, tap water is now replacing the glass of wine.

Competitive Landscape

• The foodservice landscape in France remained fragmented in 2009/2010. Much of the local supply of products to many regional independent foodservice outlets is carried out by smaller regional players in France. The high-end outlets such as full-service restaurants take a pride in their locally and regionally sourced produce and prefer to buy their provisions from local fresh food markets and wholesalers. Nonetheless, multinationals and local players often from the retail packaged food market gained ground on such small players during the bulk of the review period thanks to growing convenient and adapted food solutions.

Prospects

• Like clothing and footwear, consumer foodservice should be one of the areas in which French consumers will look to make savings, more particularly in full-service restaurants. The number of bankruptcies are likely to be high in this category as well as in cafés/bars during the forecast period. Owing to an expected slight recovery around 2012, overall market sales should increase by 3% in constant value over 2010-2015. Although many French people will still be ready to pay a premium for a good dining experience at weekends, they are expected to remain highly price sensitive in the short term. Consumers are likely to eat out less and downgrade from their normal categories, ie from full-service restaurants to fast food, or from fast food to 100% home delivery, for example. Restaurant chains are expected to develop new strategies in order to offer affordable menus and retain clients.

Trends

• Impulse and indulgence products recorded a fairly mediocre performance in 2009-2010 due to the gloomy economic climate. Consumers became increasingly price sensitive and began to make choices between what they consider more crucial or to offer value for money forgoing non-essentials. Impulse and indulgence products was the most impacted category by this growing price sensitivity, especially seen in products with a high unit price per kilo such as gum or PCP or Petite Confiserie de Poche (little pocket confectionery) a transversal category of mints, gums, caramels and pastilles in mono-packaging.

Competitive Landscape

• Impulse and indulgence remains a fragmented market characterised by many players within its various niches. With more than one-third of overall value sales, artisanal products continue to dominate market shares in 2009. This stemmed from the domination of traditional bakeries and even unbranded products in supermarkets/hypermarkets in baked goods. Artisanal products are, however, slowly losing their grasp of the French impulse and indulgence market due to the growing competition from industrial/packaged baked goods.

Prospects

• In the short term, French consumers should continue to make choices between products they can and cannot do without and between healthy and unhealthy options. A loss of interest and trust could affect gum in the long term, as gum consumption is already quite saturated in France. Due to a lower level of innovation and advertising after a decline in overly sophisticated products in this category, gum sales are predicted to decline by 5% in constant value terms. Consumers could self-indulge with gums, jellies and chews in large sachets for children and value for money chocolate tablets. Biscuits should enjoy only slight current value growth over the forecast period due to the competition of sandwich biscuits or plain biscuits for breakfast by bread and spreads.

Trends

• Nutrition/staples is expected to have avoided the worst of the effects stemming from the financial crisis, given that such products usually enjoy a better fate than others during difficult economic times. This sector should theoretically have benefited from the combination of the HW trend, the desire to return to more authentic food and the economic slowdown. Nonetheless, nutrition/staples missed the opportunity of this “back to basics” trend due to the disappointing progression of mature categories such as dairy products (including yoghurts), the surprising decline of jams and preserves and the atypical decline of baby foods.

Competitive Landscape

• French consumers still greatly value traditional methods and producers of staple bread and dairy (predominantly cheese) products. Thus, the majority of market share is dominated by artisanal producers with a 22% value share in 2009, the result of the nature of the products within nutrition/staples products.

Prospects

• Conversely to what occurred during the historic period, the consumer’s move away from traditional meals such as breakfast and lunch should be more limited due to the ongoing gloomy economic context. Although prepared sandwiches, salads and other meal solutions should still progress, this should be an opportunity for nutrition/staples. Some sources deem the loyalty of the French to tradition with regards to packaged food is also expected to result in the return to more formal meals at home, especially with regard to children in order to monitor what they consume. Fresh ingredients and nutrition/staple products could forge ahead due to the need to eat more healthily and at lower cost

Trends

• With the financial crisis and the growing price sensitivity of consumers, once would expect meal solutions to bear the brunt of the recovery of cheaper nutrition/staples. However, consumer lifestyles remain as hectic as before and thus French consumers preferred to sacrifice their budget on foodservice. Thanks to the “cocooning” or homing trend and busy consumer lifestyles, demand for quick and easy food preparation remains unabated. Convenience innovations have come in many forms including new packaging as well as the marketing and promotion of meal solutions, particularly chilled processed and sauces, dressings and condiments.

Competitive Landscape

• Despite the modest share of unbranded products (unlike impulse/indulgence products where unpackaged/traditional items dominate), the competitive landscape in meal solutions remained fragmented. The top five NBOs accounted for less than 21% of the category value sales and private label was strong in certain categories, such as chilled, frozen and canned/preserved foods. The leading players remained Galec - Centre Distributeur Edouard Leclerc followed by Nestlé France each with 5% shares respectively. The latter had two well-established brands, namely Maggi in frozen ready meals and Herta in chilled processed food. The latter brand was particularly innovative in 2009 with the Herta’s halal range while the former focused in 2010 on claims such as “recipes with no preservatives and colourings”, “less than 3% fat” or “recyclable packaging”.

Prospects

• The demand for convenience foods will continue to be at the fore, since consumer lifestyles are unlikely to become dramatically slower in the forecast period. Increasingly flavoursome and healthy recipes should continue to buoy sales of meal solutions that should enjoy further developments within packaging for meal solutions. Microwaveable and individual portion packaging is of increasing importance to consumers, and their busy lifestyles mean that they will require products that enable them to save more time. Recipe innovations will also play an important role as health remains a priority. Consumers will want to see that products contain high portions of vegetables, low salt and fat and minimal other colourings or preservatives.

For each category and subcategory you will receive the following data in Excel format:

From Passport

• Market Size
• Market Share
• Brand share
• Distribution
• Pricing
• Products by Ingredient
• Products by Ingredient Actuals

Market size details:

• Retail Volume
• Retail Volume % growth
• Retail Volume per capita
• Foodservice Volume
• Foodservice Volume % growth
• Foodservice Volume per capita
• Total Volume
• Total Volume % growth
• Total Volume per capita
• Retail Value retail selling price % growth
• Retail Value retail selling price local currency, USD, EUR, GBP, CHF, JPY
• Retail Value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
• Retail Value retail selling price real (constant 2008) Prices % growth
• Retail Value retail selling price real (constant 2008) Prices local currency, USD, EUR, GBP, CHF, JPY
• Retail Value retail selling price real (constant 2008) Prices per capita local currency, USD, EUR, GBP, CHF, JPY
• Retail Value manufacturer selling price % growth
• Retail Value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
• Retail Value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
• Retail Value manufacturer selling price real (constant 2008) Prices % growth
• Retail Value manufacturer selling price real (constant 2008) Prices local currency, USD, EUR, GBP, CHF, JPY
• Retail Value manufacturer selling price real (constant 2008) Prices per capita local currency, USD, EUR, GBP, CHF, JPY
• Retail Volume (Tonnes)
• Retail Volume (Tonnes) % growth
• Retail Volume (Tonnes) per capita
• Foodservice Volume (Tonnes)
• Foodservice Volume (Tonnes) % growth
• Foodservice Volume (Tonnes) per capita
• Total Volume (Tonnes)
• Total Volume (Tonnes) % growth
• Total Volume (Tonnes) per capita
• Retail Value retail selling price Nominal (Current) Prices % growth
• Retail Value retail selling price Nominal (Current) Prices local currency, USD, EUR, GBP, CHF, JPY
• Retail Value retail selling price Nominal (Current) Prices per capita local currency, USD, EUR, GBP, CHF, JPY
• Retail Value manufacturer selling price Nominal (Current) Prices % growth
• Retail Value manufacturer selling price Nominal (Current) Prices local currency, USD, EUR, GBP, CHF, JPY
• Retail Value manufacturer selling price Nominal (Current) Prices per capita local currency, USD, EUR, GBP, CHF, JPY

Global insight and local knowledge

With 40 years’ experience of developed and emerging markets, Euromonitor International’s research method is built on a unique combination of specialist industry knowledge and in-country research expertise.

This approach is what enables us to achieve our goal of building a market consensus view of size, shape and trends across the full distribution universe of each category. We factor in whichever channels are relevant, from large-scale grocery to direct sellers, from discount stores to local mom-and-pop outlets.

Industry specialists

Each industry we cover is managed by an Industry Manager and team of Industry Analysts who research and report on their specialist categories all year round.

Our collaborative approach to research means that these industry teams are in constant dialogue with industry players and opinion formers. The planning of our research programmes reflects latest market trends and industry events. In completing each update project, this provides invaluable input to the testing, review and finalisation of our data.

The specialist in-house teams bring together findings from all stages of the annual research process. They work closely with in-country analysts, assess and challenge data and exercise final editorial control over the publication of new data and analysis.

Country and regional analysts

Our in-country analyst network is managed by country and regional analysts in our offices around the world. Working closely with each in-country team, the regional research management team ensures that all country researchers are well schooled in best practices, from the information collected in store checks, to the dialogue we build in trade surveys. Our country analysts ensure that national reports explain the data trends and provide clear insights into the local market’s dynamics.

In-country research network

To deliver fresh insights every year in countries all around the world, we believe the strongest approach is to use analysts on the ground. They bring fluency in local language, physical proximity to the best sources, an ability to engage directly with local industry contacts, and an awareness of how the products and services we study are advertised, sold and consumed. These are essential parts of our ability to report incisively on these markets.

Our research methods

Each Euromonitor International industry report is based on a core set of research techniques:

Desk research

With industry events, corporate activity, trends and new product introductions tracked year round by our industry team, desk research provides a starting point for the in-country research programme. Our in-country researchers will access the following sources:

• National statistics offices governmental and official sources
• National and international trade press
• National and international trade associations
• Industry study groups and other semi-official sources
• Company financials and annual reports
• Broker reports
• Online databases
• The financial, business and mainstream press

Accessing sources is only the first step. The ability to interpret and reconcile often conflicting information across multiple sources is a key aspect of the added value we provide.

Store checks

Store checks are an integral part of our methods for product industries. Carried out on the ground across a relevant mix of channels, the information gained provides first-hand insights into the products we are researching, specifically:

• Place: We track products in all relevant channels, selective and mass, store and non-store
• Product: What are innovations in products, pack sizes and formats?
• Price: What are brand price variations across channels, how do private label’s prices compare to those of branded goods?
• Promotion: What are marketing and merchandising trends, offers, discounts and tie-ins?

Findings are cross-referenced with brand share data analysis. The results, combined with the findings of desk research, provide a strong basis for identifying key areas of questioning to take forward into our trade survey.

Trade survey

Interaction with global players at corporate HQ and regional levels is complemented by unique local data and insights from our in-country trade surveys around the world. Through the high profile of the Euromonitor International brand, we are able to talk directly to a wide range of sources and therefore inform our analysis with the knowledge and opinions of the leading operators in the market.

Trade surveys allow us to:

• Fill gaps in available published data per company
• Generate a consensus view of the size, structure and strategic direction of the category
• Access year-in-progress data where published sources are out of date
• Evaluate the experts’ views on current trends and market developments

In building our composite industry view, we engage with a variety of personnel in key players at all points of the supply chain: materials suppliers, manufacturers, distributors, retailers and service operators. We also interview desk research sources: industry associations; study groups; and third party observers from the trade and financial press.

Our objective is to engage in conversation with trade sources in which we exchange ideas and views on the industry, sharing our work-in-progress findings on supply/demand dynamics and potential. This dialogue enhances both parties’ understanding of the local market. The scope and reach of our trade survey also serves to eliminate bias (intentional and unintentional) from any single source.

Company analysis

At a global level, our company research combines our mix of industry interaction and use of secondary sources such as annual accounts, broker reports, financial press and databases. From a data perspective, the aim is to build “top-down” estimates of major players’ total global and regional sales.

At a country level, in line with local reporting requirements, we access annual accounts, national-specific company databases and local company websites. These are all invaluable sources as we build a view of each domestic player’s size and position within very specific categories of the industry.

Forecasts

Data projections and future performance analysis are key elements of Euromonitor International’s market intelligence. Working with historic trends of 15 years or more, a key aspect of our trade survey is to engage industry insider views of the next five years. Will volumes maintain their historic trend? Will price increases or falls of recent years continue, accelerate or slow down? Will increasing demand for one product cannibalise sales of another?

Forecasts represent many of the essential conclusions we have reached about the current state of the market, how it works and how it behaves under different macro and micro conditions. Our written analysis will state the assumptions and the trade opinion behind whether our predictions are optimistic or pessimistic, so that clients can use our statistical forecasts with confidence.

Data validation

All data is subjected to an exhaustive review process, at country, regional and global levels.

The interpretation and review of sources and data inputs forms a central part of the collaboration between industry teams and country researchers. Numbers are delivered to regional and global offices with an audit trail of sources and calculations to allow for a thorough evaluation of data sense and integrity.

Upon completion of the country review phase, data is then reviewed on a comparative basis at regional and then at a global level. Comparative checks are carried out on per capita consumption and spending levels, growth rates, patterns of category and subcategory breakdowns and distribution of sales by channel. Top-down estimates are reviewed against bottom-up regional and global market and company sales totals.

Where marked differences are seen between proximate country markets or ones at similar developmental levels, supplementary research is conducted in the relevant countries to confirm and/or amend those findings. This process ensures international comparability across the database, that consistent category and subcategory definitions have been used and that all data has been correctly tested. We make sure that possible discrepancies between different published sources have been reconciled and that our interpretation of opinion and expectation from each country’s trade sources has been applied to form a coherent international pattern.

Market analysis

Another integral part of all our research programmes is that all Euromonitor International data is accompanied by clear written analysis. From a research perspective, this explains and substantiates data findings. From a client perspective, this offers unique insights into local consumption trends, routes to market, brand preferences, channel dynamics and future trends.

Our country level analysis also provides invaluable input into the ability of our central industry specialist teams to marry local insights with strategic conclusions on the direction of the market regionally and globally.