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Country Report

Iran Flag Dried Processed Food in Iran

| Pages: 52

Price: US$990

About this Report

Executive Summary

TRENDS

  • Rice and dessert mixes remained the two most dynamic categories in dried processed food in 2014, a situation which emerged for two very different reasons. While the low base from which dessert mixes is rising was the main reason for such dynamic growth in this category towards the end of the review period, the strong performance of rice was mainly related to the shift in consumption patterns for this key staple in the Iranian diet. Rice has been a staple of the Iranian diet since time immemorial and the majority of traditional dishes in traditional Persian cuisine feature rice as a key element. According to the Iranian ministry of industries, annual per capita consumption of rice in Iran is between 40kg and 45kg, which is much higher than 5kg per capita recorded in Euromonitor international’s research. The reason for this difference is the very high consumption of rice in unpackaged format in Iran, which continues to compromise growth rates in packaged rice in all areas of the country. In fact, packaged rice can be regarded as a relatively new product for the majority of Iranian households. Due to high consumption of rice on a daily basis, it is a very common practice for Iranian families to purchase rice in very high volumes of between 100kg and 200kg, depending on the size of the family, storing this rice for weeks and months at a time for everyday use. It is also worth mentioning that it is a very common practice in Iran to eat one plate full of playing steamed rice as an accompaniment to traditional dishes such as stews.

COMPETITIVE LANDSCAPE

  • Golestan Co is set to maintain its status as the undisputed leader in rice in Iran in 2014 with a 40% value share. The company was the first supplier of modern packaged rice in the country and it has continuously improved its distribution network in recent years. Its packaging contains various surprise gifts inside such as seasonings or Iranian saffron and this has made consumers eager to shift away from unpackaged rice towards packaged rice, specifically Golestan products. Golestan Co has two key brands, economy brand Golestan and premium brand Paradis. This is indicative of the company’s aim to target both high-income and low-income Iranian consumers. Golestan brand is very high-quality packaged premium Iranian rice, while Paradis rice is usually imported from India, which makes it more affordable.

PROSPECTS

  • Over the forecast period, dried processed food in Iran is set to increase in retail volume at the very healthy CAGR of 8%. Much of this growth is set to be due to several significant factors, including the increasingly widespread availability of dried processed food, the increasingly sophisticated products with new unique selling points on offer in the category and the popularity of the two key categories of dried pasta and rice. Iranians are expected to continue consuming high quantities of dried processed food throughout the forecast period as the majority of these products are purchased by consumers of all income levels, regardless of age.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried processed food industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried processed food industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried processed food in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried processed food in Iran?
  • What are the major brands in Iran?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2009-2014
  • Table 2 Sales of Dried Processed Food by Category: Value 2009-2014
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Dried Processed Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Dried Processed Food: % Value 2011-2014
  • Table 7 Distribution of Dried Processed Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2014-2019

Dried Processed Food in Iran - Company Profiles

Golestan Co in Packaged Food (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Golestan Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Summary Golestan Co: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 3 Golestan Co: Competitive Position 2014

Tak Makaron Co in Packaged Food (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Tak Makaron Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Tak Makaron Co: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 6 Tak Makaron Co: Competitive Position 2014

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

Strong demand from the young population the main driver of growth

Decline in purchasing power due to strong inflation

Artisanal products dominant in a highly fragmented market

Independent small grocers remains the dominant distribution channel in the absence of giant multinational retailers

Demand is expected to grow in spite of political and economic difficulties

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 55 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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