print

Country Report

Dried Processed Food in Italy

| Pages: 67

Price: US$900

About this Report

Executive Summary

TRENDS

  • Rising demand for healthier, innovative and natural products was the main trend within dried processed food in 2011 and 2012. With the exception of pasta, which is still the most typical product of the country and therefore holds to tradition, the other dried food segments and in particular rice, dried ready meals and noodles were showing significant signs of an increasing ethnic trend that is turning into one of the key drivers in the dried food market, together with focus on healthy convenience and functional products that instead ride the emerging health and wellness trend.

COMPETITIVE LANDSCAPE

  • Barilla was the leading manufacturer of dried processed food in 2011 with a 29% value share, and is expected to hold a 27% value share in 2012. Its strength in the category overall comes from its leadership in dried pasta, where it will command a 34% value share in 2012, a two percentage point drop from its share in this category in 2011. Private label held a share larger than any brand manufacturer other than Barilla, with Coop alone being the third largest player in 2011 and 2012, just behind De Cecco. De Cecco is set to increase its value share from 8% in 2011 to 9% in 2012 whilst Coop will retain its value share of 6%. Private label in total will account for 25% of dried processed food value sales in 2012, representing a slight increase over its value share in 2011.

PROSPECTS

  • Demand for healthy, natural, functional, sophisticated and easy-to-cook products is expected to increase over the forecast period, due to the increasingly hectic pace of modern life and rising consumer health awareness. As a result, innovative plain noodles, rice and in particular organic rice and dried ready meals brands are expected to perform positively or almost in line with the review period.

Samples (FAQs about samples):

doc_pdf.png Sample Dried Processed Food Market Research Report

doc_excel_table.png Sample Dried Processed Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dried Processed Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried Processed Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried Processed Food in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried Processed Food in Italy?
  • What are the major brands in Italy?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2007-2012
  • Table 2 Sales of Dried Processed Food by Category: Value 2007-2012
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2007-2012
  • Table 5 Dried Processed Food Company Shares 2008-2012
  • Table 6 Dried Processed Food Brand Shares 2009-2012
  • Table 7 Sales of Dried Processed Food by Distribution Format: % Analysis 2007-2012
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2012-2017
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2012-2017

Dried Processed Food in Italy - Company Profiles

Barilla Alimentare SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Barilla Alimentare SpA: Key Facts
  • Summary 2 Barilla Alimentare SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Barilla Alimentare SpA: Competitive Position 2012

Unilever Italia SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever Italia SpA: Key Facts
  • Summary 5 Unilever Italia SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Unilever Italia SpA: Competitive Position 2012

Packaged Food in Italy - Industry Context

EXECUTIVE SUMMARY

Unit price rises as innovation sustains value growth in 2012

Frugal consumers tighten their belts

Private label strengthens its foothold in packaged food

Supermarkets and hypermarkets hold firm despite increasing competition

Modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Consumers still feeling the impact of the economic recession

Italians prefer to stay-at-home due to economic uncertainty

Consumers looking for health and wellness despite economic downturn

Mid-price brands squeezed by increasing polarisation

Growth of internet retailing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 27 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 30 Company Shares of Meal Solutions 2008-2012
  • Table 31 Brand Shares of Meal Solutions 2009-2012
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 40 Company Shares of Nutrition/Staples 2008-2012
  • Table 41 Brand Shares of Nutrition/Staples 2009-2012
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 47 Sales of Packaged Food by Category: Value 2007-2012
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 50 GBO Shares of Packaged Food 2008-2012
  • Table 51 NBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Brand Shares of Packaged Food 2009-2012
  • Table 53 Penetration of Private Label by Category 2007-2012
  • Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!