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Country Report

Mexico Flag Dried Processed Food in Mexico

| Pages: 80

Price: US$900

About this Report

Executive Summary

TRENDS

  • Dried processed food contains numerous products that are considered to have high-calorie and high-sugar content. Also, as a mature category it has not seen much product innovation in recent years, particularly in the rice and dessert mixes categories, relying on already-popular products like cakes mixes, flan mixes, gelatine, etc. However, in the middle of a massive government campaign fighting high-calorie products and running mass media advertisements to discourage the consumption of dessert mixes, Nestlé México SA de CV has dared to launch new dessert mixes under its leading and very popular brand La Lechera. All dessert mixes have had tax levied on them since 1 January 2014; however, it has been made clear since mid-2013 that this tax would occur, so it was no surprise to food companies. Despite the adverse environment for this and many other categories, Nestlé has decided to launch new products, which have included the newest innovation in the dessert mixes category for years. These products are Arroz Con Leche (rice with milk, a very popular Mexican dessert) and pudding in chocolate and vanilla flavours, both products to be prepared at home.

COMPETITIVE LANDSCAPE

  • The competitive landscape in dried processed food is highly fragmented with the leading company set to only account for a 16% value share in 2014. This leading company is Fábrica de Pastas Alimenticias La Moderna SA de CV, which has been in the country for decades and owns a strong distribution network that enables its products to be in almost every outlet of every channel across Mexico. In second place is Toyo Suisan Kaisha Ltd, which will account for a 12% value share in 2014. Productos Verde Valle SA de CV, thanks to Verde Valle, a leading rice brand, is in third place and will account for an 8% value share in 2014.

PROSPECTS

  • Dried processed food is a mature category with no significant innovations in products and this situation is not expected to change much over the forecast period. Despite this situation, this category can and is expected to produce innovations in already-existing products, to fulfil consumers’ demands regarding low-sodium, low-carbohydrate, low-sugar contents, etc. Mexican consumers are becoming more conscious of the consequences of having products with a high-calorie content and their number is expected to keep increasing from the niche that they represent in 2014.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried Processed Food industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried Processed Food industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried Processed Food in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried Processed Food in Mexico?
  • What are the major brands in Mexico?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2009-2014
  • Table 2 Sales of Dried Processed Food by Category: Value 2009-2014
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Dried Processed Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Dried Processed Food: % Value 2011-2014
  • Table 7 Distribution of Dried Processed Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2014-2019

Dried Processed Food in Mexico - Company Profiles

Herdez SA de CV, Grupo in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Grupo Herdez SA de CV: Key Facts
  • Summary 2 Grupo Herdez SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Grupo Herdez SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Grupo Herdez SA de CV: Competitive Position 2014

Nestlé México SA de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé México SA de CV: Key Facts
  • Summary 6 Nestlé México SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Nestlé México SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 8 Nestlé México SA de CV: Competitive Position 2014

Wal-Mart de México SAB de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Wal-Mart de México SAB de CV: Key Facts
  • Summary 10 Wal-Mart de México SAB de CV: Operational Indicators

INTERNET STRATEGY

  • Summary 11 Wal-Mart de México SAB de CV: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 12 Wal-Mart de México SAB de CV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 13 Wal-Mart de México SAB de CV: Competitive Position 2014

Packaged Food in Mexico - Industry Context

EXECUTIVE SUMMARY

Packaged food affected by slow economic growth and increasing prices

Government launches tax on high calorie foods and beverages

Competitive environment is highly fragmented with domestic companies in the lead

Traditional grocery retailers losing value share the convenience stores

Growth is set to accelerate as consumers acclimatise to new economic reality

KEY TRENDS AND DEVELOPMENTS

New tax package designed to combat rising obesity impacts packaged food growth

Spicy and extremely hot flavours are very popular among young consumers

Convenience remains a strong benefit with the power to influence consumers

Seasonal strategies lead packaged food industry to pursue consumer preferences

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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