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Country Report

Morocco Flag Dried Processed Food in Morocco

| Pages: 50

Price: US$900

About this Report

Executive Summary

TRENDS

  • Rice is by far the dominant category in dried processed food. It is used for daily meals for Moroccans, who tend to mix it with different traditional and modern sauces. It is also used in some popular salads. Lower-income consumers tend to buy more unpackaged products than packaged products. It is quite cheap, found in all small retailers, and can be sold in different quantities. However, packaged rice is constantly seeing value growth, and is competing more aggressively with unpackaged rice thanks to cheap local brands.

COMPETITIVE LANDSCAPE

  • Mundiriz is expected to remain the leader in dried processed food in 2013 with a 20% share of total value sales. Cigala is its main brand, with many kinds of rice available (such as Rond, Long, Etuvé and Brajma). Its prices are amongst the cheapest in the market (up to Dh15 for regular rice and Dh60 for Basmati Brajma). Mundiriz benefits from a wide distribution network in Morocco, reaching most small retail outlets, as well as a good reputation and an efficient advertising strategy.

PROSPECTS

  • Although dehydrated soup and instant noodles are growing rapidly, and are starting to be integrated into the Moroccan diet, rice is expected to remain the dominant category in dried processed food in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried Processed Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried Processed Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried Processed Food in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried Processed Food in Morocco?
  • What are the major brands in Morocco?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2008-2013
  • Table 2 Sales of Dried Processed Food by Category: Value 2008-2013
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Dried Processed Food: % Value 2009-2013
  • Table 6 LBN Brand Shares of Dried Processed Food: % Value 2010-2013
  • Table 7 Distribution of Dried Processed Food by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2013-2018
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2013-2018

Dried Processed Food in Morocco - Company Profiles

Jessy Diffusion SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jessy Diffusion SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Jessy Diffusion SA: Competitive Position 2013

Packaged Food in Morocco - Industry Context

EXECUTIVE SUMMARY

Packaged food records positive volume and value growth

Leading companies expand production capacity to anticipate rising demand

Centrale Laitière Maroc leads sales

Supermarkets and hypermarkets gain share from independent small grocers

Packaged food expected to register positive constant value growth

KEY TRENDS AND DEVELOPMENTS

Domestic players competing strongly with international companies

Average unit prices within packaged food increase

After many years of absence, Yoplait is back on the Moroccan market

Société National d’Investissement finalises transfer of control of Centrale Laitière to Groupe Danone and Bimo to Mondelez International

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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