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Country Report

Nigeria Flag Dried Processed Food in Nigeria

| Pages: 48

Price: US$900

About this Report

Executive Summary

TRENDS

  • The Nigerian rice market is slowly changing from being solely unpackaged bulk rice to increasing sales of the packaged/branded variety. In 2013, there has been an increased variety of packaged brands, which typically come in pack sizes ranging from 10kg to 25kg. There is also tougher competition among importers, which have expanded distribution into key retail channels, particularly independent small grocers and supermarkets. Thus, with growing incomes among parts of the middle class and a steadily growing population, in 2013, dried processed food is expected to see current value growth of 18%, faster than the CAGR over the review period of 15%. Sales of (packaged) rice in particular are far from mature and so it is inevitable that growth in 2013 is faster than the review period CAGR.

COMPETITIVE LANDSCAPE

  • In a fragmented category, Stallion Industries & Investment Ltd is the leading player in dried processed food in Nigeria with an estimated 13% value share in 2013. In a market in which rice brands come and go, the company has managed to make its Royal Stallion brand prevalent in all distribution outlets and thus gain visibility and brand recognition.

PROSPECTS

  • Dried processed food sales are expected to grow by a 4% constant value CAGR over the forecast period, which is faster than the CAGR recorded over the review period. This growth will be driven by the rising penetration of instant noodles as a cheap and convenient alternative to fresh food, whilst the retailing of rice in smaller pack sizes in a wider range of distribution channels should continue, as Nigerians will shop less in open markets, where they tend to buy bulk rice.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried Processed Food industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried Processed Food industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried Processed Food in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried Processed Food in Nigeria?
  • What are the major brands in Nigeria?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2008-2013
  • Table 2 Sales of Dried Processed Food by Category: Value 2008-2013
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Dried Processed Food: % Value 2009-2013
  • Table 6 LBN Brand Shares of Dried Processed Food: % Value 2010-2013
  • Table 7 Distribution of Dried Processed Food by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2013-2018
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2013-2018

Packaged Food in Nigeria - Industry Context

EXECUTIVE SUMMARY

Packaged food remains one of the best performing fmcg industries in nigeria

The rise of modern retailing contributes to growth in new products

Competitive landscape is fragmented with strong performances from local players

Traditional distribution channels remain strong but modern channels are growing

Bright prospects for packaged food over the forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 55 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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