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Country Report

Norway Flag Dried Processed Food in Norway

| Pages: 65

Price: US$990

About this Report

Executive Summary

TRENDS

  • Rice has been under threat for a while due to the low-carb trend, which encourages consumers to stay away from refined rice. Sweet rice has also faced extreme competition from chilled ready porridges. To create new growth in this category, Orkla Foods Norge AS has launched its Toro Fiks Ferdig Ris to take on the competition from other categories. The biggest growth rate in 2014 was, however, found within organic rise, as more organic brands such as Helios were displayed in ordinary grocery channels.

COMPETITIVE LANDSCAPE

  • Orkla Foods Norge AS had the biggest value share in 2014 with 41% in this category, due to the big presence of the Toro brand within rice and dessert mixes. Lantmännen Cerealia AS followed in second place with a share of 15%. Its Sopps brand dominated the dried pasta category with a 48% value share in 2014, which was mostly responsible for the company’s big presence in the overall category.

PROSPECTS

  • Dried processed food is expected to increase by a value CAGR of 1% at constant 2014 prices, and to record marginal volume growth. This will see the category sales reach NOK1.9 billion and 27,100 tonnes in 2019. Most of the growth expected in this category will occur within dessert mixes as this is a category with many product launches. Organic rice is also expected to enjoy big growth in the forecast period, as more organic products will be available in this category. Rice is expected to decline in constant value terms, due to less demand for such products. Private label competition will also contribute to this decline in the rice category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried processed food industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried processed food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried processed food in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried processed food in Norway?
  • What are the major brands in Norway?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2009-2014
  • Table 2 Sales of Dried Processed Food by Category: Value 2009-2014
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Dried Processed Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Dried Processed Food: % Value 2011-2014
  • Table 7 Distribution of Dried Processed Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2014-2019

Dried Processed Food in Norway - Company Profiles

Coop Norge Handel AS in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coop Norge Handel AS: Key Facts
  • Summary 2 Coop Norge Handel AS: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Coop Norge Handel AS: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Coop Norge Handel AS: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Coop Norge Handel AS: Competitive Position 2013

Packaged Food in Norway - Industry Context

EXECUTIVE SUMMARY

Packaged food prices increase in 2014

Norwegians more concerned about food safety

Local companies control packaged food market

Grocery retailers dominate in Norway

Food safety and organic products will drive sales over the forecast period

KEY TRENDS AND DEVELOPMENTS

The convenience of internet retailing creates new opportunities in shopping patterns

New regulations on food labelling from December 2014

Food safety is on people’s lips

Free-from food goes mainstream

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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