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Country Report

Tunisia Flag Dried Processed Food in Tunisia

| Pages: 47

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Dried pasta remained the main product category within dried processed food in Tunisia in 2014 with an overall value share of 69%. The versatility and affordability of the product has contributed to its dominance, especially with the limited number of unpackaged alternatives found within other categories such as rice. Rising demand for convenience, in line with the rising number of working women, has given rise to higher demand for quick and easy-to-prepare meals. This pushed sales of products such as dried pasta, dessert mixes and dehydrated soup among others in 2014. Rising unit prices also fuelled value growth in 2014.

COMPETITIVE LANDSCAPE

  • Société Les Industries Alimentaires Randa continued to lead overall sales of dried processed food in 2014 with a value share of 18%. The company’s longstanding presence in the country has made its flagship brand Randa a household name in Tunisia. The company’s strong presence within dried pasta, where it is the leader, contributed to its success, as the product is a staple in the Tunisian diet.

PROSPECTS

  • Growth over the forecast period is expected to remain healthy with constant retail value and volume CAGR rises of 6% and 5% respectively. Whilst strong value growth will continue to be driven by rising prices over the forecast period, rising disposable income in the country triggered by the growth of dual-income households, as more women join the workforce, is likely to push the premiumisation trend, seeing more consumers shifting from economy to premium brands. Growth is also expected to be triggered by the rising influence of international cuisines in the country, especially Asian and Middle Eastern ones, as restaurants offering these cuisines continue to grow in the country, thus exposing Tunisians to different ways of preparing rice which was not traditionally incorporated into Tunisian cuisine. On the one hand, rising demand for convenience is expected as more women work outside the home, and thus have less time to prepare desserts from scratch, which will push sales of dessert mixes over the forecast period. On the other hand, consumers within the lower-income bracket are likely to continue opting for dessert mixes for products such as ice cream, due to the lower cost of preparing these desserts at home compared to buying them from foodservice outlets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dried processed food industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried processed food industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried processed food in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dried processed food in Tunisia?
  • What are the major brands in Tunisia?
  • Are consumers in emerging markets moving from unpackaged to packaged rice?
  • How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dried Processed Food in Tunisia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Dried Processed Food by Category: Volume 2009-2014
  • Table 2 Sales of Dried Processed Food by Category: Value 2009-2014
  • Table 3 Sales of Dried Processed Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Dried Processed Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Dried Processed Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Dried Processed Food: % Value 2011-2014
  • Table 7 Distribution of Dried Processed Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Dried Processed Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Dried Processed Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Dried Processed Food by Category: % Value Growth 2014-2019

Packaged Food in Tunisia - Industry Context

EXECUTIVE SUMMARY

Healthy growth recorded across all packaged food categories, despite rising prices

Rising demand for convenience pushes growth in 2014

Artisanal products and domestic manufacturers continue to lead

Traditional grocery retailers dominates, whilst modern outlets intensify the competition

Strong growth expected over the forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 55 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Dried Processed Food
    • Dehydrated Soup
    • Dessert Mixes
    • Dried Pasta
    • Dried Ready Meals
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Instant Soup
    • Plain Noodles
    • Rice

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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