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Global Briefing

Drinking Cultures of the World – Globalisation Creates Opportunities - World

Mar 2010

Price: US$2,000

About this Report

About this Report

Traditionally, some countries are associated with specific drinks, for example tea in China or wine in France. It is the local heritage and culture of consumption that define these associations. Single-profile beverage cultures – whereby one drinks category dominates share of throat – are increasingly rare in the new and evolving world order for drinks. We investigate how globalisation expanded consumer choice and created fresh opportunities for multi-profile beverage cultures.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of the Drinking Habits Series

Objectives

Understanding Beverage Consumption Cultures

Key Findings (1)

Key Findings (2)

Soft Drinks

Carbonates Culture Tipped to Rise in Emerging Markets

The Americas Remain the Benchmark for Carbonates Culture

Brazil at Forefront of Carbonates Opportunity to 2014

Brazil: Low Calorie/Speciality Cola Offer Attractive Growth

Emerging Markets Buoy Bottled Water Culture in 2009

Mexico Tops Leading Bottled Water Drinkers

Bottled Water Opportunities Across the World

Home Delivery Drives Bottled Water Demand in Mexico

Big Challenges Ahead for 100% Juice Culture

Emerging Market Heavyweights Fuel Global Juice Culture

China at Forefront of Fruit Juice Opportunity to 2014

Low Content Juice – the Sweet Spot of Opportunity in China

Milk

Semi Skimmed to Dethrone Full Fat as Milk Culture Matures

Competition Getting Fiercer in Milk-drinking Countries

India Tipped to Drive Global Opportunity in Milk Consumption

Semi Skimmed Growing in the South, Full Fat in the West

Hot Drinks

New Era of Café Culture Spills Positively into the Off- trade

2009 Credit Crisis Hits Key Developed Coffee Culture Markets

Emerging Markets, Heart of Opportunity for Coffee to 2014

Instant Coffee on Rise in Turkey Despite Dominant Tea Culture

Leaf Tea Has Potential to Develop

Premiumisation , Ongoing Challenge for Hot Tea

Second-tier Emerging Markets Look Attractive for NPD

Opportunity Case Study : Indonesia

Close To One Billion Litres of New Black Tea RTD Volume

Alcoholic Drinks

Discounting and Promotions Drive Beer Culture in 2009

Segmentation Holds Beer on Course in Recessionary Climate

China Tipped to Fuel Half World’s New Beer Business to 2014

Premium Lager to Dethrone Standard Lager in Russia by 2010

Spirits Culture Flexes Muscles of Nationalism and Prestige

Scotch at Forefront of New Spirits Culture in China

India & China to Fuel Bulk of New Global Spirits Consumption

Opportunity Case Study: India

India: Scotch and White Spirits Have Ground to Make Up

Wine Culture Under Downward Pressure in Old World Markets

USA Holds Course as Biggest Wine Drinker in the World

Fine Wine Will Need to Position More Competitively in Europe

Opportunity Case Study : China

China: Grape Wine to Dethrone Non-grape Wine by 2013

Definitions

General Definitions

Alcoholic Drinks Definitions

Non-Alcoholic Drinks Definitions

Samples

Drinking Cultures of the World – Globalisation.jpg

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