Following the disruptions to milk production in Colombia, and the progressive return to out-of-home consumption, drinking milk consumption is set to normalise in the upcoming period. In terms of distribution, supermarkets are expected to remain the most significant distribution channel for drinking milk products, followed by discounters.
With the majority of local consumers spending a greater amount of time at home since the pandemic and adopting a more hybrid lifestyle, Colombians appear to be shifting towards a more flexible pattern of eating, at times that are convenient to them. This is bringing about a wave of changes in the dairy category.
Better-for-you products have been an overriding trend across packaged food as consumers seek to enjoy and feel good about themselves without the guilt. Moving forward, this trend will intensify, due to two new pieces of legislation, regarding sugary food and beverage taxes and front-labelling, that will come into effect by the end of 2023.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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