Drinking milk products in France will continue to be controlled by a mixture of dairy cooperatives and private companies such as Groupe Lactalis, Savencia and Cedilac SA (Candia). However, in an ongoing uncertain economic climate, private label will likely gain further momentum by offering more affordable options, and thus supermarkets are likely to enter into agreements with milk cooperatives to control prices.
Drinking milk products are increasingly marketed with claims linked to naturalness and a return to basics. Alongside this is a rise in highlighting grass-fed cows as part of milk production.
Whilst vastly outnumbered by cow’s milk, and with the majority of milk collected used to make cheese, some local consumers choose goat and sheep milk in France as an alternative source. While the majority of manufacturers in this area are small producers, Lactel offers milk from both goats and sheep in 1-litre bottles, while Candia produces goat milk.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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