Cow’s milk prices are expected to stabilise in the near future, following their peak in 2022, as inflation slows. As a staple product, however, cow’s milk is a mature category with limited volume growth potential due to high household penetration and Latvia’s declining population.
Plant-based milk is expected to register further growth over the forecast period as the consumer base expands. In addition to the many Latvian people who are lactose intolerant, demand for plant-based milk is booming among the growing numbers of consumers who are following vegan lifestyles and/or a plant-based diet.
There is little potential for flavoured milk drinks in Latvia, and sales are consequently expected to remain stable over the forecast period. Future category growth is hampered by the seasonality of flavoured milk drinks, which are mostly consumed during the warmer months of May to September.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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