Cow's milk, once the staple of breakfast tables across Norway, is suffering from a persistent decline in retail volume terms that will continue throughout the forecast period. This is a continuation of a long-term trend that predates the pandemic.
The competition presented by plant-based milk will intensify over the forecast period, impacting even flavoured milk drinks, where plant-based concoctions are beginning to carve a niche for themselves. Leading dairy player, Tine, is responding to this shift – for example, with plant-based brand, Gryr.
Flavoured milk drinks, riding on a wave of positive momentum, owes its success to a range of factors. Its products appeal primarily to younger consumers, distinct from the target audience of plain milk.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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