Drinking milk products will see an improved performance over the forecast period in retail volume terms, in line with the improving economic situation. However, the category is highly saturated and across the product area as a whole, brands are expected to increasingly lose shelf space to private label ranges.
Over the forecast period, factors such as animal welfare, responsible sourcing and environmental impact are likely to become a growing concern for consumers, who are increasingly opting for more natural, organic and sustainable products within milk. Some players have already developed strategies to respond to these concerns, such as Fromageries Bel Portugal’s Terra Nostra brand, which launched the first pasture milk (which is produced by cows eating only grass) in Portugal at the beginning of the review period.
Given the challenges that milk producers have faced in recent years, in the form of the rising costs of animal feed and adverse weather conditions, some companies may just be looking to survive in the short term. This is likely to be especially the case for smaller companies in regions recognised for cheese production.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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