Consumers’ habits are changing according to inflation and new regulations introduced by the Kingdom. A key trend that is expected to continue over the forecast period is the shift from baby formula in certain stages of infant development to milk, which has been happening in 2022 and 2023 due to the significant increase in price points of baby formula and the reduction in promotional activities in this market.
With the already prominent health and wellness trend having received a significant boost from the experiences of the COVID-19 crisis, the number of health conscious consumers is set to continue to grow in Saudi Arabia during the forecast period. As manufacturers seek to tap into such developments, there have been several new launches and innovations taking place in the category.
Private labels have developed notably in the Saudi Arabian market, especially since the implementation of 15% VAT and in the context of the ongoing high rate of inflation. Such factors have led to the growth of private labels across many areas of the market and the private label segment has seen significant penetration in dairy, especially in powder milk through the likes of Lulu and Carrefour.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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