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Country Report

South Korea Flag Drinking Milk Products in South Korea

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Drinking milk products saw negative volume and value growth in 2015 as per capita volume consumption continued to decrease. To attract consumers, manufacturers focused on launching premium positioned milk products such as FF milk but the marketing strategy did not result in positive volume or value growth. Although there was more premiumisation in drinking milk products, current unit price of flavoured milk drinks and cow’s milk both declined due to frequent promotional sales through major distribution channels to boost drinking milk due to oversupply. The current selling price of fresh milk in hypermarkets and the promotion of buy-one-get-one-free packs resulted in lowering of the price of Seoul Milk by Seoul Dairy Cooperative in E-Mart to be similar to the price per unit in foodservice ie Won1,700.

COMPETITIVE LANDSCAPE

  • Seoul Dairy Cooperative maintained the leading position with a 31% value share of drinking milk products. The company introduced reduced fat FF milk in March 2015, which helped it gain more value share. In particular, it had a 39% value share within fresh milk while most other players lost value share in 2015. The company attracted consumer interest in fresh milk with new products which contained almost double the protein of normal milk. Until 2015, many milk products containing more calcium and ingredients for brain health were targeted at children; however, the concept of containing more protein in milk was seen for the first time in South Korea. At the same time, the products resolved adults’ concerns about taking fat from milk (which they believed to be harmful to health) by reducing the fat content to only 40% of normal milk.

PROSPECTS

  • Drinking milk products is expected to decline by a CAGR of -3% at constant 2016 prices over the forecast period. Flavoured milk drinks and cow’s fresh milk are predicted to decrease by a CAGR of -4% and -2% respectively at constant 2016 prices. If current consumers’ lower consumption pattern for drinking milk continues, it will be difficult to expect growth even if new products are introduced. Soy milk is also expected to decrease by a CAGR of -4% at constant 2016 prices by 2020. Only foodservice volume in cow’s fresh milk and soy milk is expected to see growth over the forecast period as the number of coffee/ice-cream/ice flakes with topping (Bingsu) specialist retailers increase.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in South Korea?
  • What are the major brands in South Korea?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Drinking Milk Products in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Drinking Milk Products by Category: Volume 2010-2015
  • Table 2 Sales of Drinking Milk Products by Category: Value 2010-2015
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2011-2015
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2012-2015
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2015-2020
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2015-2020

Drinking Milk Products in South Korea - Company Profiles

Maeil Dairies Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Maeil Dairies Co Ltd: Key Facts
  • Summary 2 Maeil Dairies Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Maeil Dairies Co Ltd: Competitive Position 2015

Namyang Dairy Products Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Namyang Dairy Products Co Ltd: Key Facts
  • Summary 5 Namyang Dairy Products Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Namyang Dairy Products Co Ltd: Competitive Position 2015

Seoul Dairy Cooperative in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Seoul Dairy Cooperative: Key Facts
  • Summary 8 Seoul Dairy Cooperative: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Seoul Dairy Cooperative: Competitive Position 2015

Packaged Food in South Korea - Industry Context

EXECUTIVE SUMMARY

The packaged food market records only marginal value growth in 2015

Popular TV cooking shows and the MERSC virus strongly influence packaged food

Players increasingly consider consumers’ lifestyles in their marketing strategies

Convenience stores and warehouse clubs record a better performance in 2015

The packaged food market is expected to decline slightly over the forecast period

KEY TRENDS AND DEVELOPMENTS

Sweet flavours with honey and fruit shape new product developments

TV cookery shows provide players with an excellent marketing opportunity

Famous restaurant menus find their way into packaged food

Overall packaged food retains positive value growth despite negative social issues

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Drinking Milk Products
    • Flavoured Milk Drinks
      • Dairy Only Flavoured Milk Drinks
      • Flavoured Milk Drinks with Fruit Juice
    • Milk
      • Cow's Milk
        • Fresh Milk
          • Fat-free Fresh Milk
          • Semi Skimmed Fresh Milk
          • Full Fat Fresh Milk
        • Shelf Stable Milk
          • Fat-free Shelf Stable Milk
          • Semi Skimmed Shelf Stable Milk
          • Full Fat Shelf Stable Milk
      • Goat Milk
    • Powder Milk
    • Non-Dairy Milk Alternatives
      • Soy Drinks
      • Soy Milk
      • Other Non-Dairy Milk Alternatives

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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