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Country Report

Drinking Milk Products in South Korea

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • Drinking milk products is expected to post a 5% increase in current value sales to reach overWon3.8 trillion in 2012 despite a scare from foot-and-mouth disease in 2011. Since November 2010, dairy products in South Koreas, including drinking milk products, have suffered as a result of foot-and-mouth disease that occurred amongst cows, pigs, and ox. Milk produced within 3km from farms where evidence of the disease appeared was disposed of. Due to the incident, manufacturers of drinking milk products had difficulties getting raw milk supplies in 2011. The Korean government expanded importation of powder milk from foreign counties to supply the demand for milk. At the same time, manufacturers of drinking milk products had to increase their unit prices in order to recoup the loss suffered from the foot-and-mouth disease epidemic in 2011. As a result, value sales of drinking milk products increased by 8% in 2011. As manufacturers are increasing their unit price again, value sales have risen again in 2012.

COMPETITIVE LANDSCAPE

  • Seoul Dairy Cooperative ranked first with a 37% value share in 2011 and is expected to record a slightly lower value share of 36% in 2012. The company especially will show a strong presence in milk with a 47% value share in 2012. Other than retail sales, Seoul Dairy Cooperative had good performance comes from home delivery sales, consumer foodservice and institutional sales with competitive unit prices than other players. Despite pursuing no special marketing activities, the company maintains the strongest position in white milk due to its strong brand power. That said, the company has lost share in 2012, largely to its two closest competitors as a result of intense competition amongst these leading players.

PROSPECTS

  • Constant value sales of drinking milk products are expected to increase at a CAGR of 3% over the forecast period. Overall categories in drinking milk products will show positive growth, largely led by premium products over the forecast period. However, long-life/UHT milk is expected to see decline, posting a constant value CAGR of 6% due to limited demand for this type of drinking milk in South Korea.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking Milk Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking Milk Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking Milk Products in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking Milk Products in South Korea?
  • What are the major brands in South Korea?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Drinking Milk Products in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Drinking Milk Products by Category: Volume 2007-2012
  • Table 2 Sales of Drinking Milk Products by Category: Value 2007-2012
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2007-2012
  • Table 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2012
  • Table 6 Milk by Type: % Value Breakdown 2007-2012
  • Table 7 Drinking Milk Products Company Shares 2008-2012
  • Table 8 Drinking Milk Products Brand Shares 2009-2012
  • Table 9 Sales of Drinking Milk Products by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2012-2017
  • Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2012-2017

Drinking Milk Products in South Korea - Company Profiles

Binggrae Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Binggrae Co Ltd: Key Facts
  • Summary 2 Binggrae Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Binggrae Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Binggrae Co Ltd: Competitive Position 2012

Namyang Dairy Products Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Namyang Dairy Products Co Ltd: Key Facts
  • Summary 6 Namyang Dairy Products Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Namyang Dairy Products Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Namyang Dairy Products Co Ltd: Competitive Position 2012

Packaged Food in South Korea - Industry Context

EXECUTIVE SUMMARY

Premiumisation from health and wellness products

Male consumers become an attractive new consumer group

Popularity of old-fashioned brands allows domestic manufacturers to dominate

Consumers value hypermarkets for convenience and reasonable price

Health and wellness products are driving factor in packaged food

KEY TRENDS AND DEVELOPMENTS

Social commerce is driving packaged food sales via internet retailing

Manufacturers try to attract male consumers

Safety issue regarding private label

SALT describes consumer behaviour during economy uncertainty

Leveraging the trends dictates the ranking

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 29 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Meal Solutions 2008-2012
  • Table 33 Brand Shares of Meal Solutions 2009-2012
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 42 Company Shares of Nutrition/Staples 2008-2012
  • Table 43 Brand Shares of Nutrition/Staples 2009-2012
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 49 Sales of Packaged Food by Category: Value 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 52 GBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Brand Shares of Packaged Food 2009-2012
  • Table 55 Penetration of Private Label by Category 2007-2012
  • Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Drinking Milk Products
    • Flavoured Milk Drinks
      • Dairy Only Flavoured Milk Drinks
      • Flavoured Milk Drinks with Fruit Juice
    • Flavoured Powder Milk Drinks
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Milk
      • Cow's Milk
        • Fresh/Pasteurised Milk
          • Fat-free Fresh/Pasteurised Milk
          • Full Fat Fresh/Pasteurised Milk
          • Semi Skimmed Fresh/Pasteurised Milk
        • Long-Life/UHT Milk
          • Fat-free Long Life/UHT Milk
          • Full Fat Long Life/UHT Milk
          • Semi Skimmed Long Life/UHT Milk
      • Goat Milk
    • Powder Milk
    • Soy Beverages
      • Soy Drinks
      • Soy Milk

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Chilled vs ambient
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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