In 2024, the volume sales of fresh milk is projected to revert to pre-pandemic levels. However, a surge in fresh milk demand is expected in 2025 due to the introduction of competitively priced fresh milk from New Zealand and Australia into the market.
The pandemic's impact has led to an increased demand for shelf-stable milk, fostering a concurrent rise in demand for flavoured shelf-stable milk.
The pandemic's repercussions and increased time spent at home have led to heightened demand for both shelf-stable milk and powder milk. The demand for powder milk has experienced consistent growth, fuelled by factors like heightened awareness and boosted sales from retailers like Costco.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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