Fresh cow’s milk is facing overall challenges due to inflationary pressures and low birth rates. As such, manufacturers need to innovate and stand out from the crowd in order to attract sales.
Health trends will inspire expansion in new products with enhanced nutrition and functional value over the forecast period, in addition to those which cater to specialist dietary requirements. For example, brand mMilk provides a lactose-free milk for those who have a lactose intolerance, as does brand Magnolia (F&N Dairies (Thailand) Ltd), while Anchor (Fonterra (Thailand) Ltd) adds collagen to vanilla milk.
The rebound of foodservice will remain beneficial for milk sales over the forecast period. Indeed, the reopening of society and resumption of tourism after the pandemic years has boosted the popularity of café culture in the country, from Western style bakeries to coffee shops and bubble tea shops.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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