Drinking milk products in the UK continues to be challenged and influenced by continuous developments in plant-based milk. Whilst the latter is unlikely to repeat the dynamic growth witnessed earlier in the review period, new launches could overshadow drinking milk products.
Demand for cow’s milk is expected to remain stable over the forecast period, with fresh milk, and more specifically, full fat options, experiencing the highest retail volume growth. Fresh milk will benefit from local consumers becoming increasingly interested in less processed, more natural products, with a growing focus on clean labels.
The extreme cost increases experienced by the dairy industry, with further price hikes noted in 2023, has had a significant impact on the consumption of drinking milk products. However, given the high price growth of plant-based milk as well, cow’s milk has been able to maintain its monetary convenience.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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