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Country Report

Vietnam Flag Drinking Milk Products in Vietnam

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • During 2014-2015, manufacturers launched new products with the aim of satisfying potential demand and to gain share. In late 2014, TH Food Chains JSC introduced a set of three products named TH True Milk Collagen, TH True Milk Canxi, TH True Milk Phytosterol. The company claims that TH True Milk Collagen is good for skin, TH True Milk Canxi is good for bone health and TH True Milk Phytosterol is good for the heart. In addition, Vietnam Soy Milk Co Ltd (Vinasoy) introduced Fami Kid, a soy milk fortified with calcium, DHA, biotin and vitamins, targeting children. In early 2015, Dutch Lady Vietnam Food & Beverage Co Ltd introduced Dutch Lady 100% Fresh Milk, with the claim that 100% its product is milk. New product developments not only intensified competition but also provided consumers with a wider array of choice.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products JSC (Vinamilk) continued to lead drinking milk products in Vietnam, accounting for 48% of value sales in 2015. It is an established company that enjoys a strong reputation among consumers. It invests heavily in research and development with the aim of introducing new products; this strategy helped not only to diversify the company’s product portfolio but also allowed it to meet demand and gain share. Vinamilk also works to expand its distribution network, carrying out various marketing and promotional activities to boost sales. These various activities allowed it to register the strongest company share increase within drinking milk products in 2015.

PROSPECTS

  • Over the forecast period, drinking milk products will continue to perform positively, buoyed by the young population and the expected economic recovery. In addition, manufacturers are likely to push demand by launching new products, expanding their distribution network, and carrying out marketing activities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in Vietnam?
  • What are the major brands in Vietnam?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Drinking Milk Products in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Drinking Milk Products by Category: Volume 2010-2015
  • Table 2 Sales of Drinking Milk Products by Category: Value 2010-2015
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2011-2015
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2012-2015
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2015-2020
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2015-2020

Drinking Milk Products in Vietnam - Company Profiles

FrieslandCampina Vietnam Co Ltd in Packaged Food (Vietnam)

Strategic Direction

Key Facts

  • Summary 1 FrieslandCampina Vietnam Co Ltd: Key Facts

Competitive Positioning

  • Summary 2 FrieslandCampina Vietnam Co Ltd: Competitive Position 2015

Nutifood Nutrition Food JSC in Packaged Food (Vietnam)

Strategic Direction

Key Facts

  • Summary 3 Nutifood Nutrition Food JSC: Key Facts

Competitive Positioning

  • Summary 4 Nutifood Nutrition Food JSC: Competitive Position 2015

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

Strategic Direction

Key Facts

  • Summary 5 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 6 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

Competitive Positioning

  • Summary 7 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2015

Packaged Food in Vietnam - Industry Context

Executive Summary

Slower demand due to inflation makes competing tougher

Increased sophistication and busy lifestyles boost convenience products

International players continue to characterise packaged food in Vietnam

Modern grocery retailers perform well in 2015

A positive outlook for packaged food

Key Trends and Developments

Online shopping gains viability as a channel for packaged food

ASEAN is set to lower import tariffs over 2015-2018

Private label continues to grow despite the entrance of international players

Increasing health-awareness shapes product development and marketing direction

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Drinking Milk Products
    • Flavoured Milk Drinks
      • Dairy Only Flavoured Milk Drinks
      • Flavoured Milk Drinks with Fruit Juice
    • Milk
      • Cow's Milk
        • Fresh Milk
          • Fat-free Fresh Milk
          • Semi Skimmed Fresh Milk
          • Full Fat Fresh Milk
        • Shelf Stable Milk
          • Fat-free Shelf Stable Milk
          • Semi Skimmed Shelf Stable Milk
          • Full Fat Shelf Stable Milk
      • Goat Milk
    • Powder Milk
    • Non-Dairy Milk Alternatives
      • Soy Drinks
      • Soy Milk
      • Other Non-Dairy Milk Alternatives

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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