print

Country Report

Vietnam Flag Drinking Milk Products in Vietnam

| Pages: 62

Price: US$900

About this Report

Executive Summary

TRENDS

  • Drinking milk products in the country is expected to continue to record an impressive current value growth in 2013 despite the economic downturn. One of the main reasons for this healthy growth is the increasing demand, especially from consumers residing in urban areas. These consumers are perceived as having higher incomes and being well educated about milk’s benefits, which makes them less sensitive to the negative impact of the poor economy. Furthermore, drinking milk products are very diversified in terms of size and price; thus, they meet different consumer needs, which contributes to the rising demand. Furthermore, over the review period, the Vietnamese government constantly launched a number of initiatives in order to raise Vietnamese citizens’ average height. In response to these initiatives, manufacturers working in this category also ran advertising campaigns such as supplying milk to children in rural areas and other promotional programs, not only to strengthen their brand image but also to boost sales.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products JSC (Vinamilk) has retained its dominant position in drinking milk products in the country, with 46% and 48% value share respectively in 2012 and 2013. Its leading status is mainly thanks to its long-established history as well as its good reputation for acceptable product quality and reasonable prices. Furthermore, in order to maintain and advance its leading rank, with its strong financial ability, the company is very active in both product developments and marketing activities from public media advertisements to indoors marketing tools. For example, at the beginning of September 2012, in line with the increasing trend of fitness and wellness as well as the increasing demand for fresh/pasteurised milk, Vietnam Dairy Products JSC (Vinamilk) introduced a new product – skimmed fresh milk under its most popular brand Vinamilk. Moreover, its efficient nationwide distribution network is another competitive advantage. Indeed, consumers can easily find their products in prominent locations of most distribution channels including both traditional and modern ones. As a result, the company is expected to continue to maintain its leading rank as well as record a high value growth of 19% in 2013.

PROSPECTS

  • Vietnam is a strong potential market for drinking milk products as milk consumption per capita in the country is still quite low compared to other countries in Asia. Indeed, the young consumers are likely to continue to keep the stable demand for drinking milk products, whereas the increasing consumer awareness of health benefits related to milk in other population generations, especially the older one, is expected to further foster the growth of this category over the forecast period. Furthermore, efforts of both the government and manufacturers in stimulating the demand are another factor fuelling this growth. As a result, drinking milk products is projected to record a high forecast CAGR of 6% in constant value terms over the forecast period. However, because this category has been available in the country for a very long time and it was already growing impressively over the past years, its constant value review period CAGR of 12% is much higher than the constant forecast CAGR of 6%.

Samples (FAQs about samples):

doc_pdf.png Sample Drinking Milk Products Market Research Report

doc_excel_table.png Sample Drinking Milk Products Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking Milk Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking Milk Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking Milk Products in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking Milk Products in Vietnam?
  • What are the major brands in Vietnam?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Drinking Milk Products in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Drinking Milk Products by Category: Volume 2008-2013
  • Table 2 Sales of Drinking Milk Products by Category: Value 2008-2013
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2008-2013
  • Table 5 Sales of Flavoured Milk Drinks by Chilled vs Ambient: % Volume Analysis 2008-2013
  • Table 6 Sales of Milk by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Drinking Milk Products: % Value 2009-2013
  • Table 8 LBN Brand Shares of Drinking Milk Products: % Value 2010-2013
  • Table 9 Distribution of Drinking Milk Products by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2013-2018
  • Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2013-2018

Drinking Milk Products in Vietnam - Company Profiles

Nutifood Nutrition Food JSC in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nutifood Nutrition Food JSC: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Nutifood Nutrition Food JSC: Competitive Position 2013

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 4 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2013

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

Promotional activities increase in packaged food due to the poor economy

Health awareness continues to influence new product development and marketing campaigns

Tougher competition encourages local manufacturers to make more effort to remain competitive

Private label becomes more popular in packaged food in 2013

A positive outlook for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

The government controls the advertising content of packaged food more closely

Promotional activities become more important in packaged food in 2013

Increasing consumer concern about health, fitness and wellness drives new product development and shapes marketing

Tougher competition encourages local manufacturers to put more effort into remaining competitive

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 29 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 49 Sales of Packaged Food by Category: Value 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 52 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 55 Penetration of Private Label by Category: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Drinking Milk Products
    • Flavoured Milk Drinks
      • Dairy Only Flavoured Milk Drinks
      • Flavoured Milk Drinks with Fruit Juice
    • Flavoured Powder Drinks
      • Chocolate-Based Flavoured Powder Drinks
      • Malt-Based Hot Drinks
      • Non-Chocolate-Based Flavoured Powder Drinks
    • Milk
      • Cow's Milk
        • Fresh/Pasteurised Milk
          • Fat-Free Fresh/Pasteurised Milk
          • Full Fat Fresh/Pasteurised Milk
          • Semi Skimmed Fresh/Pasteurised Milk
        • Long-Life/UHT Milk
          • Fat-Free Long Life/UHT Milk
          • Full Fat Long Life/UHT Milk
          • Semi Skimmed Long Life/UHT Milk
      • Goat Milk
    • Powder Milk
    • Non-Dairy Milk Alternatives
      • Soy Drinks
      • Soy Milk
      • Other Non-Dairy Milk Alternatives

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Chilled vs Ambient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!