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Country Report

Vietnam Flag Drinking Milk Products in Vietnam

| Pages: 62

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Drinking milk products saw tougher competition in 2014 mainly thanks to new product developments, especially in fresh/pasteurised milk. At the end of 2013, FrieslandCampina Vietnam Co Ltd launched new brand Sua Chon (targeting middle-to-higher-income consumers) while Vietnam Dairy Products JSC (Vinamilk) introduced new brand Twin Cows (targeting higher-income consumers) – both in fresh/pasteurised milk. Another new product development was Vinamilk’s Flex in long-life/UHT milk. This was advertised as having no lactose and helping consumers improve their calcium and vitamin D intakes. New products not only intensified the competition in drinking milk products but also offered consumers more choice, which helped stimulate demand.

COMPETITIVE LANDSCAPE

  • In 2014, Vietnam Dairy Products JSC (Vinamilk) continued to lead in drinking milk products in Vietnam and accounted for 44% of retail value sales. The company has a longstanding presence and a good reputation. Regular new product developments not only helped to diversify the company’s product portfolio but also boost its sales. Two new products in 2014 were Twin Cows and Flex. While Twin Cows was a new brand of milk produced in New Zealand, Flex was a product development from the existing brand. This new Flex was advertised as containing no lactose and improving consumers’ calcium and vitamin D intakes. The company’s nationwide distribution network and promotional activities were competitive advantages. As a result, in 2014, the company maintained its leadership in drinking milk products and registered value growth of 18%.

PROSPECTS

  • Over the forecast period, drinking milk products is expected to register a constant value CAGR of 8%. Stable demand from young consumers, increasing awareness of health and wellness, the expected recovery of the economy, and higher incomes and living standards are expected to contribute to growth. Manufacturers’ efforts to stimulate demand through new product developments, expanded distribution networks and promotional activities are also expected to contribute to growth. However, drinking milk products is becoming a mature category and as such is set to register a lower constant value CAGR over the forecast period than over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in Vietnam?
  • What are the major brands in Vietnam?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Drinking Milk Products in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Drinking Milk Products by Category: Volume 2009-2014
  • Table 2 Sales of Drinking Milk Products by Category: Value 2009-2014
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2009-2014
  • Table 5 Sales of Flavoured Milk Drinks by Chilled vs Ambient: % Volume Analysis 2009-2014
  • Table 6 Sales of Milk by Type: % Value Breakdown 2009-2014
  • Table 7 NBO Company Shares of Drinking Milk Products: % Value 2010-2014
  • Table 8 LBN Brand Shares of Drinking Milk Products: % Value 2011-2014
  • Table 9 Distribution of Drinking Milk Products by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2014-2019
  • Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2014-2019

Drinking Milk Products in Vietnam - Company Profiles

FrieslandCampina Vietnam Co Ltd in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 FrieslandCampina Vietnam Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 FrieslandCampina Vietnam Co Ltd: Competitive Position 2014

Nutifood Nutrition Food JSC in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nutifood Nutrition Food JSC: Key Facts
  • Summary 4 Nutifood Nutrition Food JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Nutifood Nutrition Food JSC: Competitive Position 2014

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 7 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2014

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

The economic downturn continues to adversely affect the growth of packaged food

Increased sophistication and increased awareness of health boosts demand for healthier products

Local companies receive further support from the government

Traditional distribution channels still play the main role in packaged food

A positive outlook is expected for packaged food

KEY TRENDS AND DEVELOPMENTS

Increased Westernisation in Vietnamese culture affects packaged food positively

The government continues to encourage the demand for local brands

Competition in packaged food becomes tougher

Increased health-consciousness shapes innovation and marketing activities

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Drinking Milk Products
    • Flavoured Milk Drinks
      • Dairy Only Flavoured Milk Drinks
      • Flavoured Milk Drinks with Fruit Juice
    • Flavoured Powder Milk Drinks
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Milk
      • Cow's Milk
        • Fresh/Pasteurised Milk
          • Fat-free Fresh/Pasteurised Milk
          • Semi Skimmed Fresh/Pasteurised Milk
          • Full Fat Fresh/Pasteurised Milk
        • Long-Life/UHT Milk
          • Fat-free Long Life/UHT Milk
          • Semi Skimmed Long Life/UHT Milk
          • Full Fat Long Life/UHT Milk
      • Goat Milk
    • Powder Milk
    • Non-Dairy Milk Alternatives
      • Soy Drinks
      • Soy Milk
      • Other Non-Dairy Milk Alternatives

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Chilled vs Ambient
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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