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Country Report

Drinking Milk Products in Vietnam

| Pages: 62

Price: US$900

About this Report

Executive Summary

TRENDS

  • Drinking milk products saw strong development in 2012, despite the gloomy economic situation. The main consumers of drinking milk products remain people living in big cities, with high incomes and being well-educated about the benefits of milk. Drinking milk products are packaged in various pack sizes, to meet consumers’ different needs. Towards the end of the review period, the Vietnamese Government launched a number of initiatives to raise Vietnamese citizens’ average height. In response to these initiatives, drinking milk product manufacturers also ran a number of advertising campaigns such as supplying milk to children in remote provinces and price promotions, to raise consumer awareness of health benefit related to drinking milk products, and at the same time, enhancing the image of their brands.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products (Vinamilk) leads drinking milk products in Vietnam, with a 46% value share. Its dominant position is partly thanks to its long established history and reputation of high product quality. Vinamilk has been particularly active in product development as well as marketing campaigns to protect and enhance its leading position. For instance, during the course of 2011, the company introduced a new powder milk, Vinamilk Canxi, which contains calcium and phosphate and vitamin D to help improve consumers’ calcium intake and strengthen bones. Also in 2011, Vinamilk imported cows directly from New Zealand to supply its fresh/pasteurised milk,

PROSPECTS

  • Vietnam is a potentially strong market for drinking milk products. Milk consumption per capita in Vietnam is still low in comparison to the rest of Asia Pacific. The young population should continue to offer stable demand for drinking milk products, while the overall rising consumer awareness of health benefits related to milk, particularly among the older generation, is set to further support sales growth over the forecast period. Sales of drinking milk products are therefore expected to grow by a CAGR of 6% in constant value terms over the forecast period, compared to a 4% increase in 2007-2012.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking Milk Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking Milk Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking Milk Products in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking Milk Products in Vietnam?
  • What are the major brands in Vietnam?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Drinking Milk Products in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Drinking Milk Products by Category: Volume 2007-2012
  • Table 2 Sales of Drinking Milk Products by Category: Value 2007-2012
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2007-2012
  • Table 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2012
  • Table 6 Milk by Type: % Value Breakdown 2007-2012
  • Table 7 Drinking Milk Products Company Shares 2008-2012
  • Table 8 Drinking Milk Products Brand Shares 2009-2012
  • Table 9 Sales of Drinking Milk Products by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2012-2017
  • Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2012-2017

Drinking Milk Products in Vietnam - Company Profiles

Dong Tam Nutrition Food JSC in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dong Tam Nutrition Food JSC: Key Facts
  • Summary 2 Dong Tam Nutrition Food JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Dong Tam Nutrition Food JSC: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Dong Tam Nutrition Food JSC: Competitive Position 2012

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 6 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2012

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

Slowed down demand due to inflation makes competition even tougher

Domestic companies continue to receive support from the government

Increased sophistication and busy lifestyles boost convenience products

Opportunity for growth in suburban and rural areas

A positive outlook

KEY TRENDS AND DEVELOPMENTS

Inflation and expense cutbacks forged ways for creative solutions

Government continues to support local brands

Urbanisation boosts sales of convenience products

Local players increase investment in marketing and branding

Increased health awareness shapes innovation and marketing direction

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 29 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Meal Solutions 2008-2012
  • Table 33 Brand Shares of Meal Solutions 2009-2012
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 42 Company Shares of Nutrition/Staples 2008-2012
  • Table 43 Brand Shares of Nutrition/Staples 2009-2012
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 49 Sales of Packaged Food by Category: Value 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 52 GBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Brand Shares of Packaged Food 2009-2012
  • Table 55 Penetration of Private Label by Category 2007-2012
  • Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Drinking Milk Products
    • Flavoured Milk Drinks
      • Dairy Only Flavoured Milk Drinks
      • Flavoured Milk Drinks with Fruit Juice
    • Flavoured Powder Milk Drinks
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Milk
      • Cow's Milk
        • Fresh/Pasteurised Milk
          • Fat-free Fresh/Pasteurised Milk
          • Full Fat Fresh/Pasteurised Milk
          • Semi Skimmed Fresh/Pasteurised Milk
        • Long-Life/UHT Milk
          • Fat-free Long Life/UHT Milk
          • Full Fat Long Life/UHT Milk
          • Semi Skimmed Long Life/UHT Milk
      • Goat Milk
    • Powder Milk
    • Soy Beverages
      • Soy Drinks
      • Soy Milk

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Chilled vs ambient
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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