31 pages, Feb 2017
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Dunkin’ Brands Group competes in global fast food through its two brands, Dunkin’ Donuts (bakery products fast food) and Baskin-Robbins (ice cream fast food). The company’s growth strategy is based on increasing comparable store sales for Dunkin’ Donuts US (its most important business segment); domestic expansion of Dunkin’ Donuts, particularly in the west of the US; and international expansion in emerging markets in Asia Pacific, as well as higher-income markets in Western Europe.
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