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Company Profile

Dunkin‘ Brands Inc in Consumer Foodservice

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Dunkin' Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Dunkin' Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dunkin' Brands Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Dunkin' Brands Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Key Findings

Key company facts

  • Key Findings

Positive growth in 2011

  • Key Findings

SWOT: Dunkin' Brands Inc

  • Key Findings

Key strategic objectives and challenges

  • Key Findings

Operating structure

  • Key Findings

Competitive Positioning

Mixed performance of both brands over the review period

  • Competitive Positioning

Fast food strongly represented among global top 10 CFS players

  • Competitive Positioning

Chains dominate fast food – and McDonald’s reigns supreme

  • Competitive Positioning

Subway leads global bakery products fast food

  • Competitive Positioning

Baskin-Robbins second in ice cream sales but first in outlets

  • Competitive Positioning

Competing for fast food consumer spending

  • Competitive Positioning

Market Assessment

Positive outlook for global fast food

  • Market Assessment

Fast food preferences vary by region

  • Market Assessment

Growth opportunities in all regions for bakery products fast food

  • Market Assessment

Baskin-Robbins’s region of strength is Asia Pacific

  • Market Assessment

Category and Geographic Opportunities

Bakery products benefit from global appeal

  • Category and Geographic Opportunities

Asia Pacific a target region for expansion

  • Category and Geographic Opportunities

Expansion plans for China

  • Category and Geographic Opportunities

Dunkin’ Donuts enters India

  • Category and Geographic Opportunities

Russia also a priority market

  • Category and Geographic Opportunities

Western Europe a less important contributor to company sales

  • Category and Geographic Opportunities

Further expansion plans in the US

  • Category and Geographic Opportunities

Brand Strategy

Presence across all continents but nearly 60% of outlets in the US

  • Brand Strategy

Dunkin’ Donuts: Coffee central to its success

  • Brand Strategy

Outlet flexibility offers o pportunity

  • Brand Strategy

Baskin-Robbins: Strong in Asia, weaker in the US

  • Brand Strategy

NPD 2010/2011

  • Brand Strategy

R ecommendations

Key recommendations

  • R ecommendations

Samples

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