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Company Profile

E Leclerc in Retailing

May 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on E Leclerc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of E Leclerc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of E Leclerc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of E Leclerc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

SWOT – E Leclerc

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Leclerc Performance Versus Global Retailing Market

  • Competitive Positioning

E Leclerc a Comparatively Small Player in the Global Context

  • Competitive Positioning

Channel Opportunities

Strong Bias Towards Hypermarkets

  • Channel Opportunities

Eastern European Potential for Hypermarkets

  • Channel Opportunities

Leclerc Benefits from Low-Price Positioning in France

  • Channel Opportunities

Acceleration of Leclerc Express Supermarket Expansion

  • Channel Opportunities

Leading Player in Fragmented Parapharmacies/Drugstores

  • Channel Opportunities

Health and Beauty is Set For Strong Growth in France

  • Channel Opportunities

Internet Activities Yet to Take Off for Leclerc

  • Channel Opportunities

Geographic Opportunities

Heavy Reliance on Domestic French Market

  • Geographic Opportunities

Leclerc Compares Badly With its More Internationalised Peers

  • Geographic Opportunities

Low-Price Positioning Provides Competitive Edge in France

  • Geographic Opportunities

Leclerc – An Important Player in Portugal

  • Geographic Opportunities

Growth Opportunities in Eastern Europe

  • Geographic Opportunities

More Rapid Outlet Expansion Essential in Poland

  • Geographic Opportunities

Leclerc Faces Up to Limited Opportunities in Slovenia

  • Geographic Opportunities

In Slovenia Leclerc May Have to Look to Other Channels

  • Geographic Opportunities

Ukraine and Croatia – Expansion Opportunities Still Exist

  • Geographic Opportunities

Ukraine and Croatia Remain Fragmented Grocery Markets

  • Geographic Opportunities

Brand and Private Label Strategies

Portfolio Centres Around Leclerc Brand

  • Brand and Private Label Strategies

E Leclerc Benefits from French Consumer Price Sensitivity

  • Brand and Private Label Strategies

Espace Culturel Continues to Grow Despite Downturn

  • Brand and Private Label Strategies

Private Label Grouped under Marque Repère Umbrella

  • Brand and Private Label Strategies

Private Label Hierarchy – E Leclerc

  • Brand and Private Label Strategies

Operations

Operations – Alliances

  • Operations

Operations - Logistics

  • Operations

Recommendations

Key Recommendations

  • Recommendations

Samples

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