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Company Profile

E Leclerc in Retailing

May 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on E Leclerc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of E Leclerc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of E Leclerc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of E Leclerc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

SWOT – E Leclerc

Key Strategic Objectives and Challenges

Competitive Positioning

Leclerc Performance Versus Global Retailing Market

E Leclerc a Comparatively Small Player in the Global Context

Channel Opportunities

Strong Bias Towards Hypermarkets

Eastern European Potential for Hypermarkets

Leclerc Benefits from Low-Price Positioning in France

Acceleration of Leclerc Express Supermarket Expansion

Leading Player in Fragmented Parapharmacies/Drugstores

Health and Beauty is Set For Strong Growth in France

Internet Activities Yet to Take Off for Leclerc

Geographic Opportunities

Heavy Reliance on Domestic French Market

Leclerc Compares Badly With its More Internationalised Peers

Low-Price Positioning Provides Competitive Edge in France

Leclerc – An Important Player in Portugal

Growth Opportunities in Eastern Europe

More Rapid Outlet Expansion Essential in Poland

Leclerc Faces Up to Limited Opportunities in Slovenia

In Slovenia Leclerc May Have to Look to Other Channels

Ukraine and Croatia – Expansion Opportunities Still Exist

Ukraine and Croatia Remain Fragmented Grocery Markets

Brand and Private Label Strategies

Portfolio Centres Around Leclerc Brand

E Leclerc Benefits from French Consumer Price Sensitivity

Espace Culturel Continues to Grow Despite Downturn

Private Label Grouped under Marque Repère Umbrella

Private Label Hierarchy – E Leclerc

Operations

Operations – Alliances

Operations - Logistics

Recommendations

Key Recommendations

Samples

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