Ear care market research

Euromonitor has the world’s most comprehensive research on the ear care category within the consumer health industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the ear care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our ear care market research answer questions such as:

What is the market size of ear care?
What are the major brands in ear care?
What are the major brands in ear care?
Which products relieve swimmer’s ear?
Are tinnitus drops available in ear care?

Filter Results

Total: (78)

Country Report

Ear Care in Macedonia

Sales of ear care benefited from widening distribution at the end of the review period, with this in turn increasing availability and consumer awareness. The main instigator behind the push for wider distribution was Gradska Apteka, which managed to ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Finland

Ear care saw a modest current value development in 2011, up only 3%. This was slightly stronger than the development in 2010 as well as the review period average. The increase of VAT on medicines from 8% to 9% in July 2010, boosted the category’s ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Poland

Ear care remained a relatively small category in terms of retail value sales in 2011, mainly due to strong competition from Rx ear care. Daily ear care in Poland is generally restricted to cleaning the ears with cotton buds, and Poles typically visit...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Slovakia

Until 2000, ear care was present in Slovakian consumer health with overall sales of only EUR40,000. During the following ten years, awareness of ear care consistently increased, as consumers started to pay more attention to and look after their ears ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Cameroon

Ear care in Cameroon grew by 6% in current value terms in 2011. Awareness of OTC products is limited in this category, as consumers tend to seek medical advice when it comes to ear care. Allergies are not very common in ear care which makes most ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Spain

2011 brought about a change in the negative trend of ear care. The intense campaign Centros Gaes carried out on television, casting one of the most loved Spanish actors – Imanol Arias– played a key role in the positive performance of these products. ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Colombia

Due to the long winter and the constant cold, ear discomfort increased. However this only encouraged more people to visit a doctor for ear complaints, leading to a decline of 1% in current value terms in 2011. For this reason, and due to lower price ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Brazil

ANVISA (Brazilian Health Surveillance Agency) allows a limited set of ear care products to be commercialised OTC. Consequently, sales are limited to products designed to alleviate minor discomfort, which result from a build-up of ear wax or fluid ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Bosnia-Herzegovina

The range of ear care brands in Bosnia-Herzegovina is very narrow. This is a small category, with no advertising. Sales usually depend on the frequency and intensity of ear care problems people face. Ear care products in Bosnia-Herzegovina continues ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Guatemala

Current value sales grew by 13% to GTQ1 million in 2011. This is one of the smallest OTC categories in the country. It is not common for customers to buy OTC ear care. Instead, they will most likely refer to a health specialist who will then ...

May 2012 | US$900| Add to cart | View details ›