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Company Profile

Eckes AG in Soft Drinks

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Eckes AG delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Eckes AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Eckes AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Eckes AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Turnover of core fruit beverages

SWOT: Eckes AG

Key strategic objectives and challenges

Competitive Positioning

Eckes’s volume recovers alongside the world trend in 2010-2011

Eckes’s value rebound, yet under-performs the market 2010-2011

Top 10 soft drinks companies by volume 2011

Top 10 soft drinks companies by value 2011

Without diversification, Eckes finds it hard to fight for top 10 status

World top 10 fruit/vegetable juice companies by volume 2011

World top 10 fruit/vegetable juice companies by value 2011

General Growth Strategy

Two-prong growth strategy

Innovation driving value growth

Eckes outperforms rivals by value in Germany 2010-2011

Business partners for successful geographic penetration

Expansion strategies to new geographies

Possible candidates for partnerships

Juice Growth Opportunity

Premium juices offer value growth opportunities in Western Europe

Major Western Europe NFC juice growth markets

Eckes’s domestic value growth opportunities

Private label remains the big threat in Western Europe

Finding juices growth opportunities in Eastern Europe

World major liquid concentrates growth markets

Major fruit/vegetable juice growth markets

Major emerging markets offer volume opportunities for juices

Summary of growth opportunities

Brand Strategy

Hohes C outperforms Granini

Granini’s global sales decline in 2010-2011

Operations and Production

Highlights of operations

Eckes AG: subsidiaries

Recommendation

Value gains from the West and volume gains from the East

Samples

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