You are here: HomeSolutionsIndustriesSoft Drinks
print my pages

Company Profile

Eckes AG in Soft Drinks

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Eckes AG delivers a detailed strategic analysis of the company's business, examining its performance in the Concentrates market and the global economy.

Company and market share data provide a detailed look at the financial position of Eckes AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Eckes AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Eckes AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Concentrates research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Turnover of core fruit beverages

  • Strategic Evaluation

SWOT: Eckes AG

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Eckes’s volume recovers alongside the world trend in 2010-2011

  • Competitive Positioning

Eckes’s value rebound, yet under-performs the market 2010-2011

  • Competitive Positioning

Top 10 soft drinks companies by volume 2011

  • Competitive Positioning

Top 10 soft drinks companies by value 2011

  • Competitive Positioning

Without diversification, Eckes finds it hard to fight for top 10 status

  • Competitive Positioning

World top 10 fruit/vegetable juice companies by volume 2011

  • Competitive Positioning

World top 10 fruit/vegetable juice companies by value 2011

  • Competitive Positioning

General Growth Strategy

Two-prong growth strategy

  • General Growth Strategy

Innovation driving value growth

  • General Growth Strategy

Eckes outperforms rivals by value in Germany 2010-2011

  • General Growth Strategy

Business partners for successful geographic penetration

  • General Growth Strategy

Expansion strategies to new geographies

  • General Growth Strategy

Possible candidates for partnerships

  • General Growth Strategy

Juice Growth Opportunity

Premium juices offer value growth opportunities in Western Europe

  • Juice Growth Opportunity

Major Western Europe NFC juice growth markets

  • Juice Growth Opportunity

Eckes’s domestic value growth opportunities

  • Juice Growth Opportunity

Private label remains the big threat in Western Europe

  • Juice Growth Opportunity

Finding juices growth opportunities in Eastern Europe

  • Juice Growth Opportunity

World major liquid concentrates growth markets

  • Juice Growth Opportunity

Major fruit/vegetable juice growth markets

  • Juice Growth Opportunity

Major emerging markets offer volume opportunities for juices

  • Juice Growth Opportunity

Summary of growth opportunities

  • Juice Growth Opportunity

Brand Strategy

Hohes C outperforms Granini

  • Brand Strategy

Granini’s global sales decline in 2010-2011

  • Brand Strategy

Operations and Production

Highlights of operations

  • Operations and Production

Eckes AG: subsidiaries

  • Operations and Production

Recommendation

Value gains from the West and volume gains from the East

  • Recommendation

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!