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Ecuador

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador.

Ecuador StatisticsConsumer Lifestyles in Ecuador

Ecuador Country BriefingsFuture Demographics: Ecuador in 2030

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    Country Report

    Beer in Ecuador

    Jun 2017

    Beer demand was affected by price increases following a rise in ICE tax in the wake of the earthquake that struck coastal Ecuador in April 2016, while the overall economic downturn also had a negative impact on sales....

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    Country Report

    Cider/Perry in Ecuador

    Jun 2017

    There were no visible sales of cider/perry in Ecuador in 2016, which is expected to remain the case throughout the forecast period....

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    Country Report

    Alcoholic Drinks in Ecuador

    Jun 2017

    Ecuador closed 2016 with an economic contraction for the first time in 17 years. In addition, during the first half of the year, the country suffered a devastating earthquake which affected main cities in the coastal region. As part of the ...

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    Country Report

    Rtds/High-Strength Premixes in Ecuador

    Jun 2017

    The 2016 economic crisis has made consumers more price oriented, with affordable products growing in popularity, even though quality is not comparable to that of mid-priced options. As a result, price remained the primary factor driving the market in...

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    Country Report

    Spirits in Ecuador

    Jun 2017

    Spirits in Ecuador has been strongly affected by tariff surcharges on imports and ICE tax, which applies to imported and local products. In response to the earthquake in April 2016, the government introduced a number of measures, including an ...

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    Country Report

    Wine in Ecuador

    Jun 2017

    Growth in 2016 was driven by the increase in imports of still light grape wine brands. Sparkling wine, on the other hand, posted a 3% decline in total volume sales....

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    Country Report

    Baby and Child-Specific Products in Ecuador

    May 2017

    Retail volume sales of baby and child-specific products were largely driven by population growth in 2016. Imports continued to register declines versus previous years due to government policies and longer import times....

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    Country Report

    Bath and Shower in Ecuador

    May 2017

    Intimate wipes recorded the most dynamic retail value growth of 7% in 2016, from an extremely low base. The category was negatively affected by the economic crisis, which sometimes drove consumers to save money on basic products in order to purchase ...

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    Country Report

    Colour Cosmetics in Ecuador

    May 2017

    Colour cosmetics recorded retail value growth of 1% in 2016, significantly lower than the 6% witnessed in 2015, when the category saw stronger unit price increases in line with the higher rate of inflation. The economic situation in 2016 placed the ...

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    Country Report

    Deodorants in Ecuador

    May 2017

    Despite the economic decline in 2016, which negatively affected retail volume and value sales of a number of beauty and personal care categories, deodorants was one of the categories which maintained the growth trends of the previous year....

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    Country Report

    Depilatories in Ecuador

    May 2017

    The use of depilatories among the female population in Ecuador remains low. Consumption is highly segmented among the various socio-economic groups, with middle-high- and high-income consumers representing the majority of product consumption. The ...

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    Country Report

    Fragrances in Ecuador

    May 2017

    In 2014, 2015 and 2016, fragrances was the category most negatively affected by the ICE tax, which increased added charges from 150% to 300%. In addition, the 45% tariff surcharge on imported products also contributed to increased prices, a situation...

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    Country Report

    Hair Care in Ecuador

    May 2017

    Added value attributes over and above basic product benefits attracted consumers to hair care in 2016. In particular the use of natural ingredients and other compounds, such as keratin, biotin, honey, collagen, omega fatty acids, ginger, antioxidants...

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    Country Report

    Men's Grooming in Ecuador

    May 2017

    The negative trend in men’s grooming was driven by steep retail value and volume declines of men’s fragrances in 2016. With the exception of men’s fragrances, the majority of categories were relatively stable, with moderate retail value growth over ...

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    Country Report

    Oral Care in Ecuador

    May 2017

    Oral care is driven by toothpaste and manual toothbrushes in Ecuador. In 2016, toothpaste unit prices increased only in line with inflation as players (unsuccessfully) attempted to maintain volume sales during a year of economic crisis, with ...

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    Country Report

    Beauty and Personal Care in Ecuador

    May 2017

    Ecuador experienced its first year of economic contraction in 17 years in 2016. During the first half year the country also suffered a devastating earthquake, which affected the main cities of the coastal region of the country. The government’s ...

    US$2,650
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    Country Report

    Skin Care in Ecuador

    May 2017

    Skin care growth was driven by body care and facial care in 2016. Hand care demonstrated the opposite behaviour, declining in both volume and value....

    US$990
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    Country Report

    Sun Care in Ecuador

    May 2017

    After recording strong growth in 2015, sun care was badly hit by the economic situation and other negative factors in 2016, when it saw retail volume and value declines....

    US$990
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    City Review

    Quito City Review

    May 2017

    Quito, the capital of Ecuador, is an important centre of economic and social activities. It made a 25% contribution to Ecuador's GDP in 2016, on a par with the nation's port city, Guayaquil. A significant concentration of tertiary industries in Quito...

    US$725
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    Consumer Lifestyle

    Consumer Lifestyles in Ecuador

    May 2017

    Consumers have become more cautious on what they are spending their money on and are adapting their budget to the current economic situation. Some households are choosing to invest their money in saving accounts or mutual funds instead of investing ...

    US$2,100
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