Ecuador

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ecuador StatisticsConsumer Lifestyles in EcuadorEcuador Country BriefingsFuture Demographics: Ecuador in 2030

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    Baby and Child-Specific Products in Ecuador

    May 2018

    Consumers are increasing their purchases of baby and child-specific sun care, as there is higher awareness of the sun’s potential damage to children’s skin, and the future health hazards of UV radiation on adults. The category displayed one of the ...

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    Country Report

    Country Report

    Bath and Shower in Ecuador

    May 2018

    Liquid soap is gaining in relevance among low- to mid-income consumers, as the category has an increasing offer of low-priced brands entering the main retailers. Traditionally a retail category, liquid soap has increased distribution among ...

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    Country Report

    Country Report

    Colour Cosmetics in Ecuador

    May 2018

    During 2017’s first semester, consumers still felt highly affected by 2016’s economic contraction. Unemployment – even with no official figures – was strongly felt among mid-income consumers. Nevertheless, by the end of the first semester, after the ...

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    Country Report

    Country Report

    Deodorants in Ecuador

    May 2018

    As with other beauty and personal care categories, consumers are trying to optimise their budgets. In this sense among deodorants, consumers are also moving between different brands to gain the best value-for-money options. As normal purchasing ...

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    Country Report

    Country Report

    Depilatories in Ecuador

    May 2018

    Women’s razors and blades remained an underdeveloped category in Ecuador in 2017, as women still showed a tendency to use male products for depilation. The main reason behind this behaviour is that men’s products are more widely available at most ...

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    Country Report

    Country Report

    Fragrances in Ecuador

    May 2018

    Between 2014 and 2016, fragrances was the most negatively affected by the ICE tax, which increased added charges from 150% to 300%. In addition, the 45% tariff surcharge on imported products also contributed to increased prices, a situation which ...

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    Country Report

    Country Report

    Hair Care in Ecuador

    May 2018

    During 2016 and 2017, hair care consumers consistently searched for ways to optimise their budgets and save money on their daily purchases. Therefore, during the last two years of the review period, the increasing presence of low-priced products was ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Ecuador

    May 2018

    For mass beauty and personal care, consumers in Ecuador tend to be more conservative, purchasing traditional products, placing trust in them. For eye shadow, lipstick and nail polish, consumers mostly buy and use basic colours, especially among ...

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    Country Report

    Country Report

    Men's Grooming in Ecuador

    May 2018

    Fragrances is the most important category among men’s grooming. Its performance during 2015 and 2016 was negatively affected by increasing taxes and import restrictions, which impacted prices to the end consumer, while the entire fragrances category ...

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    Country Report

    Country Report

    Oral Care in Ecuador

    May 2018

    Consumers seek a complete range of different benefits from oral care. In addition to fresh breath, and depending on the group age, consumers are searching for different attributes, making the category highly dynamic. Whitening power and fresh breath ...

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    Country Report

    Country Report

    Beauty and Personal Care in Ecuador

    May 2018

    In 2017, beauty and personal care recovered from 2016’s contraction. Premium categories continued to decline in value terms driven by volume sales reduction, with cautious consumers reducing their purchases after the economic recession and ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Ecuador

    May 2018

    Premium categories were the most impacted in beauty and personal care towards the end of the review period, not only because of economic contraction in 2016, but mainly because of import restrictions and high taxes which increased in 2014, raising ...

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    Country Report

    Country Report

    Skin Care in Ecuador

    May 2018

    The most popular attributes among facial care are hydrating properties and anti-ageing elements. Preventative skin care is especially popular among younger groups, which is driving the consumption of products designed to avoid future skin damage. ...

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    Country Report

    Country Report

    Sun Care in Ecuador

    May 2018

    Concerns about the damaging effects on the skin due to overexposure to the sun are increasing among the general population. Due to the country’s geographical location, the harm that the sun can cause on the equator is higher than in other regions. In...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Strategy Briefing

    Strategy Briefing

    Internet Retailing in Latin America

    Apr 2018

    While Latin America’s internet retailing market is still nascent, growth is strong, particularly in markets which have not experienced deep economic crises. Marketplaces and cross-border transactions are two characteristics of the channel in this ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Mar 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Ecuador

    Mar 2018

    After a 2016 in which consumers and analysts agreed there was an ongoing economic crisis, 2017 allowed for more optimism. During the second half of 2016 oil prices recovered somewhat, which eased the pace of economic contraction. Nevertheless, ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Ecuador

    Mar 2018

    In volume terms, nappies/diapers/pants consumption still has opportunities to increase in Ecuador if per capita is compared to more developed regions like North America or Western Europe. The factors that may be negatively affecting penetration ...

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    Country Report

    Country Report

    Tissue and Hygiene in Ecuador

    Mar 2018

    The tissue and hygiene market saw low value growth in 2017. Behaviour amongst categories varies, as the mature ones show a low volume growth accompanied by low price increases or even price decreases, whilst non-mature categories were increasing ...

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