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Ecuador

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador.

Ecuador StatisticsConsumer Lifestyles in Ecuador

Ecuador Country BriefingsFuture Demographics: Ecuador in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Households: Ecuador

    Nov 2017

    Ecuador’s household market continues to expand strongly, while urbanisation fuels demand for dwellings and household goods and services. Couple-with-children families remain prevalent, but Ecuador also has a large single-parent household market and ...

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    Country Report

    Baked Goods in Ecuador

    Nov 2017

    In Ecuador, baked goods registered an increasing trend towards the consumption of packaged bread towards the end of the review period....

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    Country Report

    Breakfast Cereals in Ecuador

    Nov 2017

    In 2016 and 2017, breakfast cereals was highly influenced by the launch of healthier products, especially made of Andean cereals such as quinoa, amaranth, chia, barley and corn and sweetened with natural products such as honey, panela, stevia, and ...

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    Country Report

    Processed Fruit and Vegetables in Ecuador

    Nov 2017

    Processed fruit and vegetables continued to be affected by import surcharges and restrictions, which continued to increase the prices of imported products. Among frozen categories, products are premium priced, and therefore, economic contraction has ...

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    Country Report

    Processed Meat and Seafood in Ecuador

    Nov 2017

    Even though there is high awareness among consumers regarding healthier eating habits, processed meat and seafood remains one of the most representative in packaged food. A wide offer and a variety of price ranges allows the category to reach ...

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    Country Report

    Rice, Pasta and Noodles in Ecuador

    Nov 2017

    Despite rice being highly consumed in Ecuador, pasta and noodles showed an increasing trend in 2017. Domestic companies increased their portfolios with the launch of new brands and new varieties, especially from pasta and noodles. ...

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    Country Profile

    Ecuador: Country Profile

    Nov 2017

    Ecuador’s economy will strengthen in 2017. A mild rise in oil prices and a strong recovery in exports support the economy. Modest gains in private consumption are also beneficial. A rise in unemployment is a drag. Ecuador’s programme of fiscal ...

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    Country Report

    Ready Meals in Ecuador

    Nov 2017

    Since the Committee of Foreign Trade (Comex) established tariff surcharges of 40%, 25% and 15% on more than 2,000 items, including products such as gherkins, olives, sweet corn, peas and asparagus with surcharges of 45%, among other products, most ...

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    Country Report

    Sauces, Dressings and Condiments in Ecuador

    Nov 2017

    Sauces, dressings and condiments witnessed a slight recovery in 2017 over the previous year, which was negatively impacted in terms of consumption in several categories. Tomato pastes and purées remained the largest category, representing a 32% ...

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    Country Report

    Soup in Ecuador

    Nov 2017

    Soup is driven by dehydrated soup, an affordable product, which tends to grow during economic recessions. Nevertheless, growth was not as expected or as high as in previous recession periods in 2017, as consumers are becoming more aware of healthy ...

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    Country Report

    Spreads in Ecuador

    Nov 2017

    Retail value and volume growth of spreads both increased in 2017 after significant slowdowns in 2016, driven by a reduction of consumption frequency, given the economic contraction in Ecuador. Nevertheless, spreads did manage to achieve retail value ...

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    Strategy Briefing

    Carbonates in Latin America

    Nov 2017

    Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016. However, growth prospects are diminishing for the category as consumers grow more concerned about the negative health effects ...

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    Strategy Briefing

    Video Games in Latin America

    Nov 2017

    The Latin American video games market declined in 2016 as macroeconomic and political issues throughout the region hurt incomes and diminished the ability of householders to purchase video games products, particularly static consoles. However, the ...

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    Country Briefing

    Economy, Finance and Trade: Ecuador

    Oct 2017

    Given that production and exports of oil play a crucial role in Ecuador’s economic success, low oil prices have severely impacted the country’s government finances. This has been combined with the devastating effects of the 2016 earthquake that also ...

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    Country Report

    Analgesics in Ecuador

    Oct 2017

    The category was subject to legislation covering the prices of drugs used for human consumption, which took effect from April 2016, as announced by the National Council under Resolution number 10-2015. The President signed Executive Decree number ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador

    Oct 2017

    In order to control influenza and H1N1 flu cases, which increased in the first semester of 2016, government restrictions were again applied in April 2016 on those medicines containing the active ingredients acetaminophen (paracetamol) or ibuprofen ...

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    Country Report

    Dermatologicals in Ecuador

    Oct 2017

    Dermatologicals is expected to record slightly higher retail value growth over the forecast period than over the review period when compared at constant 2017 prices as the economic recession is set to limit price increases, which may encourage ...

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