Ecuador

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ecuador StatisticsConsumer Lifestyles in EcuadorEcuador Country BriefingsFuture Demographics: Ecuador in 2030

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    Strategy Briefing

    Strategy Briefing

    Reinventing Ancient Grains: From Traditional Staple Food to Modern Superfoods

    Jul 2018

    Ancient grains speak to tradition and cultural heritage, but it is unquestionable that an increasing number of health-conscious consumers seek these ingredients. This briefing analyses the nutritional value of ancient grains, and delves into their ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jul 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Report

    Country Report

    Cigarettes in Ecuador

    Jul 2018

    Even though cigarettes is still a relevant category in terms of value sales, in recent years some consumers reduced their consumption frequency and others left the category, replacing cigarettes with alternative products or giving up smoking ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Ecuador

    Jul 2018

    Cigars and cigarillos remains a niche category in Ecuador...

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    Country Report

    Country Report

    Tobacco in Ecuador

    Jul 2018

    Sales of tobacco decreased in volume and current value terms in Ecuador during 2017, driven by the decline in cigarettes. The negative trend is expected to continue during the forecast period, driven by high prices, strong legislation and highly ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Ecuador

    Jul 2018

    Vapour products such as e-cigarettes have been present in Ecuador since 2011. E-Cigs Ecuador, which markets the international brand V2Cigs, was the first company to launch such products in the country. The number of vapers is still insignificant if ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Latin America

    Jun 2018

    Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...

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    Strategy Briefing

    Strategy Briefing

    Regional Overview of Latin American Cities

    Jun 2018

    Latin America is among the most urbanised regions of the world. The regional overview explores disparities in consumer spending and consumer lifestyles between the region‘s key cities, as well as provides a quick glimpse into six profiles of Latin ...

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    Country Report

    Country Report

    Cider/Perry in Ecuador

    Jun 2018

    There were no visible sales of cider/perry in Ecuador in 2017, and this is expected to remain the case throughout the forecast period....

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    Country Report

    Country Report

    Beer in Ecuador

    Jun 2018

    In 2016 demand for beer was negatively affected by price increases following the tax rises after the earthquake which struck coastal Ecuador in April 2016, as well as the overall economic downturn during the same year. Nevertheless, in 2017 the new ...

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    Country Report

    Country Report

    Alcoholic Drinks in Ecuador

    Jun 2018

    After years of slow growth and declining sales in 2016, alcoholic drinks achieved an important recovery in 2017, mainly due to the steep reduction in taxes on imports in January, as a result of the commercial agreement between Ecuador and the EU. ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Ecuador

    Jun 2018

    Even though on-trade consumption of RTDs/high-strength pre-mixes recovered slightly in 2017, the trend of staying at home in order to save money remained strong. Home entertainment has become more popular, especially among young consumers from the ...

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    Country Report

    Country Report

    Spirits in Ecuador

    Jun 2018

    Total volume sales were negatively affected over the review period by tariff surcharges on imports and the ICE tax, which applied to imported and local products. In response to the earthquake in April 2016, the government introduced a number of ...

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    Country Report

    Country Report

    Wine in Ecuador

    Jun 2018

    The key consumers of wine in Ecuador are adult men and women in the mid-, mid-high, and high socioeconomic groups. Wine is a popular drink at social events. Special celebrations during lunch or dinner would typically include still light red wine, ...

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    Country Profile

    Country Profile

    Ecuador: Country Profile

    May 2018

    Ecuador’s economy will slow in 2018. Consumer spending is slowing but will still provide support. Oil prices are rising though the cap imposed by OPEC limits production gains. Exports are slowing though they continue to increase at a healthy pace. ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Ecuador

    May 2018

    Consumers are increasing their purchases of baby and child-specific sun care, as there is higher awareness of the sun’s potential damage to children’s skin, and the future health hazards of UV radiation on adults. The category displayed one of the ...

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    Country Report

    Country Report

    Bath and Shower in Ecuador

    May 2018

    Liquid soap is gaining in relevance among low- to mid-income consumers, as the category has an increasing offer of low-priced brands entering the main retailers. Traditionally a retail category, liquid soap has increased distribution among ...

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    Country Report

    Country Report

    Colour Cosmetics in Ecuador

    May 2018

    During 2017’s first semester, consumers still felt highly affected by 2016’s economic contraction. Unemployment – even with no official figures – was strongly felt among mid-income consumers. Nevertheless, by the end of the first semester, after the ...

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    Country Report

    Country Report

    Deodorants in Ecuador

    May 2018

    As with other beauty and personal care categories, consumers are trying to optimise their budgets. In this sense among deodorants, consumers are also moving between different brands to gain the best value-for-money options. As normal purchasing ...

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    Country Report

    Country Report

    Depilatories in Ecuador

    May 2018

    Women’s razors and blades remained an underdeveloped category in Ecuador in 2017, as women still showed a tendency to use male products for depilation. The main reason behind this behaviour is that men’s products are more widely available at most ...

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