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Ecuador

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador.

Ecuador StatisticsConsumer Lifestyles in Ecuador

Ecuador Country BriefingsFuture Demographics: Ecuador in 2030

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    Country Report

    Adult Incontinence in Ecuador

    Mar 2017

    Adult incontinence products have a strong presence in supermarkets and health and beauty specialist retailers in Ecuador. Traditional grocery retailers have an important presence in mass consumption, in which this category does not feature. ...

    US$990
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    Country Report

    Away-From-Home Tissue and Hygiene in Ecuador

    Mar 2017

    Horeca, which is composed of different channels, such as hotels, restaurants and cafés, held the largest volume share of away-from-home tissue and hygiene products in 2016....

    US$990
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    Country Report

    Nappies/Diapers/Pants in Ecuador

    Mar 2017

    Per capita consumption of nappies/diapers/pants was 385 units per child per year in Ecuador in 2016. This is about a quarter of per capita consumption in North America and a third of that in Western Europe. The factors that may be negatively ...

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    Country Report

    Tissue and Hygiene in Ecuador

    Mar 2017

    Ecuador closed 2016 with the first year of economic contraction in 17 years. The mass consumption and services industries both felt the recession, with consumers tending to be more cautious in their everyday purchases. Promotions, down-trading, and ...

    US$2,650
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    Country Report

    Retail Tissue in Ecuador

    Mar 2017

    Retail tissue continued its positive trend in 2016 with retail volume growth of 3%. Per capita use of retail tissue in Ecuador is far below the developed regions of North America and Western Europe, at only 3.9kg in 2016 versus 13.8kg. Consumer ...

    US$990
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    Country Report

    Sanitary Protection in Ecuador

    Mar 2017

    Sanitary protection recorded 7% retail value growth in 2016. Retail volume growth was lower at 2%, in line with population growth. Per capita use of sanitary protection products stood at 60 units per year in the female population aged 12-54 in 2016, ...

    US$990
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    Country Report

    Wipes in Ecuador

    Mar 2017

    Wipes maintained its positive growth trend in 2016 in both retail value and total volume terms. The use of personal wipes, especially baby wipes, which represented a 65% retail value share of personal wipes in 2016, has become common among consumers ...

    US$990
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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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    Country Report

    Bottled Water in Ecuador

    Feb 2017

    Among soft drinks, bottled water was one of the categories with the highest growth in 2016. This increasing trend is mainly explained because water is the healthiest and most essential product for the body to function. Furthermore, Ecuadorian ...

    US$990
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    Country Report

    Carbonates in Ecuador

    Feb 2017

    In 2016, carbonates was greatly impacted by the new tax established by the “Law on Balancing Public Finances”, which came into force from May, and was established for revenue purposes in order to face external factors such as the strong drop in oil ...

    US$990
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    Country Report

    Concentrates in Ecuador

    Feb 2017

    In 2016, concentrates suffered the impact of tariff surcharges of 45% for imports. This policy was established from March 2015 by the Ministry of Foreign Trade through Resolution Number 011-2015, which was extended for another year until mid-2017. ...

    US$990
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    Country Report

    Energy Drinks in Ecuador

    Feb 2017

    Imports of energy drinks declined strongly since 2013. This was as a result of different import restrictions established by the current government such as Resolution 116 put into force by COMEX (External Commerce Committee) since 2 December 2013 in ...

    US$990
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    Country Report

    Juice in Ecuador

    Feb 2017

    The Ecuadorian Government determined a tax on special consumption (ICE) of USD0.18 per 100g sugar in every litre of drink, but just for those juice products with a sugar content greater than 25g per litre, with the exception of those with pulp fruit ...

    US$990
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    Country Report

    Soft Drinks in Ecuador

    Feb 2017

    In 2016, the most influential factor was the new tax established in May by the “Law on Balancing Public Finances”. This tax was on special consumption (ICE) of USD0.18 per 100g of sugar contained in each litre of beverage. Furthermore, another ...

    US$2,100
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    Country Report

    RTD Coffee in Ecuador

    Feb 2017

    There were no visible sales of RTD coffee in Ecuador in 2016....

    US$990
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    Country Report

    RTD Tea in Ecuador

    Feb 2017

    In 2016, an increasing number of new domestic competitors was observed within RTD tea. Most of these small and mid-sized companies, (known as pymes), saw an opportunity to offer healthier products made of natural ingredients such as Guayusa, ...

    US$990
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    Country Report

    Sports Drinks in Ecuador

    Feb 2017

    Isotonic drinks consumption showed an increasing trend, mainly because Ecuadorian consumers are increasingly conscious of maintaining their health, through diet and adequate exercise levels, which motivated them to participate in different races and ...

    US$990
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    Country Report

    Packaged Food in Ecuador

    Jan 2017

    Packaged food registered lower retail value and volume growth in 2016 than in previous years, which can be attributed to the import restrictions which negatively impacted supply and led to higher unit prices, as well as the traffic light labelling ...

    US$7,150
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    Country Report

    Coffee in Ecuador

    Jan 2017

    A key development within coffee in 2016 was related to the introduction of a tariff surcharge of 45% for all types of coffee imports. This measure was taken as part of a protectionist law designed to strengthen domestic production and ensure that ...

    US$990
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    Country Report

    Other Hot Drinks in Ecuador

    Jan 2017

    In 2016, one of the key developments within other hot rinks was the impact of traffic light labelling, which was established by the current government on 29 August 2014 in a bid to help consumers control consumption of high sugar, fat, and salt ...

    US$990
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