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Ecuador

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador.

Ecuador StatisticsConsumer Lifestyles in Ecuador

Ecuador Country BriefingsFuture Demographics: Ecuador in 2030

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    Country Report

    Tobacco in Ecuador

    Jul 2017

    Ecuador is undergoing strong economic contraction. Real GDP declined by 2% in 2016, according to the World Bank, which also anticipates a continued decline in the following two years. At the same time, tax increases raised the prices of all tobacco ...

    US$2,100
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    Country Report

    Cigarettes in Ecuador

    Jul 2017

    Cigarettes was affected by two tax increases in 2016: a two percentage point increase in the Value Added Tax (VAT) from 12% to 14%, and a rise in the excise consumption tax (ICE), which increased per cigarette from USD0.14 to USD0.16. The VAT ...

    US$990
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    City Review

    Guayaquil City Review

    Jul 2017

    Guayaquil is the industrial and commercial hub of Ecuador, with a potential for investments as well as a diverse and exciting lifestyle. In 2016, Guayaquil contributed 25% to Ecuador's GDP. Its economic success is primarily based on a seaport, ...

    US$725
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    Country Profile

    Ecuador: Country Profile

    Jul 2017

    Ecuador’s economy will see minimal gains in 2017. A rise in oil prices and a pickup in oil output drive the export recovery. Weaknesses in private consumption and a rise in unemployment are drags. The country’s competitiveness is also constrained by ...

    US$150
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    Country Report

    Beer in Ecuador

    Jun 2017

    Beer demand was affected by price increases following a rise in ICE tax in the wake of the earthquake that struck coastal Ecuador in April 2016, while the overall economic downturn also had a negative impact on sales....

    US$990
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    Country Report

    Cider/Perry in Ecuador

    Jun 2017

    There were no visible sales of cider/perry in Ecuador in 2016, which is expected to remain the case throughout the forecast period....

    US$990
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    Country Report

    Alcoholic Drinks in Ecuador

    Jun 2017

    Ecuador closed 2016 with an economic contraction for the first time in 17 years. In addition, during the first half of the year, the country suffered a devastating earthquake which affected main cities in the coastal region. As part of the ...

    US$2,100
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    Country Report

    Rtds/High-Strength Premixes in Ecuador

    Jun 2017

    The 2016 economic crisis has made consumers more price oriented, with affordable products growing in popularity, even though quality is not comparable to that of mid-priced options. As a result, price remained the primary factor driving the market in...

    US$990
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    Country Report

    Spirits in Ecuador

    Jun 2017

    Spirits in Ecuador has been strongly affected by tariff surcharges on imports and ICE tax, which applies to imported and local products. In response to the earthquake in April 2016, the government introduced a number of measures, including an ...

    US$990
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    Country Report

    Wine in Ecuador

    Jun 2017

    Growth in 2016 was driven by the increase in imports of still light grape wine brands. Sparkling wine, on the other hand, posted a 3% decline in total volume sales....

    US$990
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    Country Report

    Baby and Child-Specific Products in Ecuador

    May 2017

    Retail volume sales of baby and child-specific products were largely driven by population growth in 2016. Imports continued to register declines versus previous years due to government policies and longer import times....

    US$990
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    Country Report

    Bath and Shower in Ecuador

    May 2017

    Intimate wipes recorded the most dynamic retail value growth of 7% in 2016, from an extremely low base. The category was negatively affected by the economic crisis, which sometimes drove consumers to save money on basic products in order to purchase ...

    US$990
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    Country Report

    Colour Cosmetics in Ecuador

    May 2017

    Colour cosmetics recorded retail value growth of 1% in 2016, significantly lower than the 6% witnessed in 2015, when the category saw stronger unit price increases in line with the higher rate of inflation. The economic situation in 2016 placed the ...

    US$990
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    Country Report

    Deodorants in Ecuador

    May 2017

    Despite the economic decline in 2016, which negatively affected retail volume and value sales of a number of beauty and personal care categories, deodorants was one of the categories which maintained the growth trends of the previous year....

    US$990
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    Country Report

    Depilatories in Ecuador

    May 2017

    The use of depilatories among the female population in Ecuador remains low. Consumption is highly segmented among the various socio-economic groups, with middle-high- and high-income consumers representing the majority of product consumption. The ...

    US$990
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    Country Report

    Fragrances in Ecuador

    May 2017

    In 2014, 2015 and 2016, fragrances was the category most negatively affected by the ICE tax, which increased added charges from 150% to 300%. In addition, the 45% tariff surcharge on imported products also contributed to increased prices, a situation...

    US$990
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    Country Report

    Hair Care in Ecuador

    May 2017

    Added value attributes over and above basic product benefits attracted consumers to hair care in 2016. In particular the use of natural ingredients and other compounds, such as keratin, biotin, honey, collagen, omega fatty acids, ginger, antioxidants...

    US$990
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    Country Report

    Men's Grooming in Ecuador

    May 2017

    The negative trend in men’s grooming was driven by steep retail value and volume declines of men’s fragrances in 2016. With the exception of men’s fragrances, the majority of categories were relatively stable, with moderate retail value growth over ...

    US$990
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    Country Report

    Oral Care in Ecuador

    May 2017

    Oral care is driven by toothpaste and manual toothbrushes in Ecuador. In 2016, toothpaste unit prices increased only in line with inflation as players (unsuccessfully) attempted to maintain volume sales during a year of economic crisis, with ...

    US$990
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    Country Report

    Beauty and Personal Care in Ecuador

    May 2017

    Ecuador experienced its first year of economic contraction in 17 years in 2016. During the first half year the country also suffered a devastating earthquake, which affected the main cities of the coastal region of the country. The government’s ...

    US$2,650
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