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Company Profile

Edeka Zentrale AG & Co KG in Retailing

Mar 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Edeka Zentrale AG & Co KG delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Edeka Zentrale AG & Co KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Edeka Zentrale AG & Co KG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Edeka Zentrale AG & Co KG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT – Edeka Zentrale AG & Co KG

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Acquisition boosts growth

  • Competitive Positioning

Edeka joins global top 10 grocery retailers

  • Competitive Positioning

Geographic Opportunities

Edeka continues to bank on German growth

  • Geographic Opportunities

Eastern Europe should not be ignored

  • Geographic Opportunities

Discounters in Eastern Europe: Opportunities in Balkans

  • Geographic Opportunities

Turkey also offers expansion opportunity

  • Geographic Opportunities

Channel Opportunities

Edeka benefits from presence across key grocery channels

  • Channel Opportunities

Edeka dominates supermarkets channel in Germany

  • Channel Opportunities

Edeka Zentrale remains weaker in hypermarkets

  • Channel Opportunities

Edeka's presence in discounters channel is strong

  • Channel Opportunities

Developments in discounter channel could drive sales growth

  • Channel Opportunities

Expansion into food/drink/tobacco specialists channel

  • Channel Opportunities

Cash and carry: Edeka is strong in delivery

  • Channel Opportunities

Brand and Private Label Strategy

Brand portfolio relatively structured

  • Brand and Private Label Strategy

Edeka benefits from independent ownership

  • Brand and Private Label Strategy

Netto : Focus on improving profitability and sales per outlet

  • Brand and Private Label Strategy

Tiered private label strategy

  • Brand and Private Label Strategy

Operations

Three-tier corporate structure

  • Operations

Edeka Zentrale – operations

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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